Objectif
After years of isolated experiences carried out by Telcos and Banks, resulting in 55 failed mobile wallet initiatives across Europe (!), it appears that only an open, secure, cost-effective, neutral, fully scalable mobile wallet multisided platform with a “platform model”, has the capacity to federate the incumbent players willing to address the opportunity of mobile commerce (in-store with NFC, and online), and create the necessary user adoption.
This is what TORO is demonstrating in Norway, with 70% of the Banks and soon 100% of the Telcos connected to the VALYOU platform (http://www.valyou.no/en) where TORO is the key technological and now business partner.
After proving that TORO’s unique technology/model has been deployed successfully in Norway, our immediate objective is to replicate the model in Spain or France (then the Netherlands and Poland), before the Over-the-Top players (namely the Apple, Google, Facebook and Amazon) come in.
Champ scientifique
Programme(s)
Régime de financement
SME-2 - SME instrument phase 2Coordinateur
08037 BARCELONA
Espagne
L’entreprise s’est définie comme une PME (petite et moyenne entreprise) au moment de la signature de la convention de subvention.