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Crowd-Sourcing technology to change how people and cars move in cities

Objective

TAG is revolutionizing carpooling for Smart Cities. We are following the disruptive market success of the likes of Airbnb regarding room bookings and Waze in terms of navigation, reaching valuations of tens of billions of Euros. However, well-documented technological problems and bad user experiences have prevented such success in carpooling. TAG is now changing this path using proprietary algorithms and smart phone technology. To our knowledge, no other technology in the world is able to offer our solutions. In Istanbul, our prototypes have been successful and have attracted angel funding of €1.3 million from international and local investors ( as it has a strong revenue model) as well as government grants of €0.4 million. We are now preparing for university and corporate field trials with the region’s largest Telecoms, Fuel Retailers, and banks (Turkcell, Turk Telekom, OMV, and Unicredit) to ease parking. Istanbul has been an ideal place to test our algorithms due to its complex and unregulated traffic flows and poor digital maps. It is also an ideal place to begin our commercialization. The Turkish population is extremely social media savvy. It is in the global top five on Facebook, top three on Twitter, and number one consistently on Foursquare. Istanbul also has the highest traffic congestion problem, the highest car fuel cost, and one of the poorest populations in Europe. TAG is not limited to Istanbul; we are now planning tests in three cities in Europe and also hope to add Cairo, Mumbai, and Mexico City. We have a European perspective on the citizen-generated profit model as an alternative to the exploitative cheap labor model of Uber. Integrated on Facebook, Whatsapp, and LinkedIn, TAG brings together ride communities of friends and work colleagues, old and young, in an ecological and profitable way. After three years, TAG will have saved several nuclear power plants. H2020 would give us the recognition and speed for international expansion.

Fields of science (EuroSciVoc)

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Programme(s)

Multi-annual funding programmes that define the EU’s priorities for research and innovation.

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-2 - SME instrument phase 2

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-SMEInst-2014-2015

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Coordinator

LOJIKA BILGI TEKNOLOJILERI VE SERVISLERI TICARET AS
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 1 745 362,50
Address
ESENTEPE MH B.DERE CD.ECZA SK 4/125 SISLI
34394 ISTANBUL
Türkiye

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
İstanbul İstanbul İstanbul
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 2 493 375,00
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