COCOA CLOUD is a Collaborative cloud-based web Application Development Tool (ADT) that allows unprecedented real-time co-creation of User Interfaces (UI), and direct publishing on the cloud without the need of any coding. COCOA CLOUD will transform web software development, reducing application development time (30%), cost (50%) and complexity (50%).
Target users are mainly IT professionals working at two types of companies (our main clients): Medium to Large Specialized Web Application Development Companies and Large Organizations using web applications and with own Web Application Development Teams (banks, insurance companies, Universities …). Regarding the market development, in the first phase of the commercialisation plan of the COCOA CLOUD (2017E) our targeted users will be technical stakeholders of the application development project (developers, web designers, UI designers …). Gradually, the focus will be shifted towards non-technical roles (business stakeholders such as analysts, project managers and product owners), and to those, the advantages of the COCOA CLOUD in terms of application development’s cost reduction, team’s productivity, faster time-to-market, higher revenues and profits will be demonstrated through direct sales representatives and presentations. Our commercialisation channels include: vaadin.com (forum, blog posts, wiki, newsletter, notifications, Webinars), Free online technical resources: Tutorial, Book of VAADIN, Youtube official channel, etc., Periodic magazines: VAADIN Dock (The magazine of VAADIN), Press notes both in generic and specific publishing means, Online advertising (including pod casts), Joint marketing: i.e. Github, Participation in international Forums and Events, Participation in Trade Shows (Javaone and Devoxx Conferences, etc.) and Finnish national research programs.
With an initial investment of 2.2M€ in R&D in 2015, Vaadin will increase the spending to 2.8M€ in 2016 and is prepared to invest 0.6M€/year from 2017 and on. We have forecasted a figure of sales in 2022 of €100M and a profit of €35M that year, providing an IRR of 57%.The quality and options of the Designer and COCOA CLOUD, which will be commercialised using a Software as a Service (SaaS) model, will allow us to increase our ARPU from 46.86€ to around 89€ in 2022.
The necessary funding requested to achieve such objectives is €1.685 million for the whole duration of proposal.