Enterprise Europe Network Norway has, during the project period, delivered services to SMEs with close-to-market activities, with the aim to give a strong boost to breakthrough innovation. The target group under the project has been SME-Instrument beneficiaries (WP1) and highly innovative Norwegian SMEs with a clear commercial ambition and a potential for internationalisation and high growth (WP2). All services was delivered in 2015/2016, the first phase of operations in the new Enterprise Europe Network.
The project identified and targeted the two different groups of companies in two different ways:
1) The service Key account management under the SME Instrument in Horizon 2020 was only delivered to beneficiaries of the SME Instrument under Horizon 2020. Hence, the targeted companies for this service was only SME beneficiaries. When the beneficiaries was announced and identified by EASME as Norwegian companies, the certified Key Account Managers of the Norwegian Enterprise Europe Network immediately contacted the companies and started the delivery of the Key Account Management services. The KAMs received information about the beneficiaries from the Norwegian Enterprise Europe Network Coordinator and the Norwegian H2020 SME-NCP- both working in close contact with EASME.
2) Two companies eligible for services to enhance the innovation management capacity of SMEs was carefully identified and selected based on their needs and potential. Both companies was already clients of the Network in Norway and the Host Organisation, Innovation Norway.
Aa a successful exploitation is closely related to a successful dissemination all Enterprise Europe Network Norway staff was both disseminators and promoters of the two services enhancing the innovation management capacity of SMEs. The services was also promoted through both Enterprise Europe Network Norway's and Innovation Norway's general communication channels.
