During the reporting period we have performed a feasibility study with the aim of evaluating the viability of DryCoolerSeeds project. This feasibility study comprises a state of the art analysis, a description of the innovative technology, the company behind the idea, a detailed technical, commercial and financial plan for a successful commercialization of the technology and main conclusions drawn from our feasibility study. With the technical plan we make sure to foresee all the resources needed (material, time, personnel…) to build two first prototypes (for medium and large seed volume production) that will be first tested under simulated conditions of Temperature and Relative Humidity to be finally tested on the client’s premises (real industrial scenario) with a specific seed type. The procedure will be carefully planned to be able to adjust our final tests with seeds to the harvest periods in our location (Italy), June and September, so a detailed timeline will be projected. In parallel, a freedom to operate analysis has been performed to evaluate existing patents and avoid any conflict with Marcold’s technology. The commercial plan evaluates the seed market prospects in different countries (developed and developing countries) taking into consideration the agricultural system, economy and political situation from each one of them. With this information we have designed a strategy having in mind all the stakeholders involved; from competitors to possible partners and distributors, as well as communication and dissemination activities. Finally, the financial proposition gives us an insight of the sales forecast, product price, revenue, profits, investment needed, costs involved in the project, payback period and licensing revenues. We have evaluated as well costs involved in marketing strategies like promotions, discounts or free maintenance service offered as a mean to acquire new customers and offer better value for money than our competitors. Overall, the information gathered gives us an idea of the project’s viability and enables Marcold to foresee possible barriers and overcome following challenges.