Periodic Reporting for period 1 - Bsmart - Pro (Smart integrated digital contents and educational platform)
Período documentado: 2015-12-01 hasta 2016-03-31
In order to confirm the feasibility of Bsmart-pro, after a four month study, we have developed the present report that checks the technical, commercial and financial feasibility of our project. We have analyzed the technical developments ahead and prepared the execution plan for the development of the new Bsmart modules and their integration in the new Bsmart-pro platform. We have performed an in-depth analysis of the target markets out of which we have developed our market strategy and our plan for the Bsmart-pro market launch to the international markets. Financially, we have drafted a detailed 5-years financial forecast which has confirmed the potential return on investment of the Bsmart-pro project.
Task 1: Feasibility and Market Research Study: This task comprises 2 sub-tasks as follows:
Task 1.1 Market study and commercial strategy for Bsmart-pro: We conducted a complete market research and analysis of the global schools learning management system with a particular emphasis in European, Eastern Europe, Latin America and North of Africa markets. Markets in countries such as Italy, France, Spain, Austria, Germany and UK have been analyzed in-depth. A stakeholder survey has been performed, which helped us to complete a revised strategy for our pre-commercialization activities, the formalization of the necessary partner alliances, and a planning including the deployment of three Bsmart-pro pilot demonstrators.
Task 1.2 Technical feasibility of Bsmart-pro platform upgrade an scale-up: We have carefully planned and evaluated the costs of all the necessary activities for the Bsmart algorithm optimization for the platform technical upgrade, to complete integration of modules and scale up so that it can be ready for implementation in international markets.
Task 1.3 IP strategy: A deep evaluation and subsequent strategy of IP protection for BSmart algorithm, software copyrights and key features has been executed.
Task 2 Business plan development: We have developed a living document projecting 5 years into the future, outlining the necessary collaborative investments, development next-steps and future commercialization efforts. A market and risk analysis has been conducted in order to overcome competing solutions and best satisfy user requirements.
Bsmart-pro tackles these European & global challenges by enhancing access for schools & students to a flexible and personalized e-learning environment. The large-scale pilots that will be developed will allow for new ICT-based pedagogical and assessment approaches to be tested.
Bsmart-pro approaches the educative community with an integrated virtual educational platform, which improves the way in which students acquire knowledge; teachers support and control the learning process; publishers provide digital and interactive books; and users benefit from shared contents by the community and a personalized offer of virtual classes and tutorials.