Objective The digital marketing industry is poised to rapidly grow in all market segments over the next five years. The three primary market segments: Interactive Displays, Video Walls and Digital Signage; have high projected growth with the lowest compound annual growth rate (CAGR) set at 11.9% for Interactive Displays. This presents a lucrative business opportunity for a Company able to bridge the gap between the underlying technology and what is available on the market. Image Processing Techniques Limted (trading as Omnitek) will seize this opportunity by developing, commercialising and marketing a SuperHD Tool Box that will create, store and transmit SuperHD (8K and above) moving images to large-format display screens for the digital advertising industry. Furthermore, our Tool Box will convert lower resolution images to SuperHD images for these large-format displays, making it backwards compatible with current broadcasts. We have a market ready UltraHD 4K Tool Box that analyses, generates and converts any lower resolution format to 4K, as well as conducting down-conversions if required. The SuperHD Tool Box will be based on the Ultra 4K Tool Box, albeit with the higher processing capacity required for SuperHD images. In our Phase 1 Project, we aim to complete; a Technology Watch exercise, an IP Protection and Exploitation Strategy, Identification and Engagement of Development and Distribution Partners, and a detailed elaboration of our Business Plan. The development of the toolbox and its components, and the implementation and verification of the image processing engine will be carried out in our subsequent Phase 2 Project. The SuperHD Toolbox is expected to be commercially available by March 2017. Fields of science natural sciencescomputer and information sciencessoftwarenatural scienceschemical sciencesinorganic chemistrymetalloids Programme(s) H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument Topic(s) ICT-37-2015-1 - Open Disruptive Innovation Scheme (implemented through the SME instrument) Call for proposal H2020-SMEInst-2014-2015 See other projects for this call Sub call H2020-SMEINST-1-2015 Funding Scheme SME-1 - SME instrument phase 1 Coordinator IMAGE PROCESSING TECHNIQUES LIMITED Net EU contribution € 50 000,00 Address Intec 3 floor 1 wade road RG24 8NE Basingstoke United Kingdom See on map Region South East (England) Hampshire and Isle of Wight North Hampshire Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 21 429,00