Objective This innovation project aims to introduce IMERSO: a revolutionary Virtual Reality (VR) system for the enterprise market. VR technology has been used for decades by large firms with well-documented economic benefits, but the required equipment remains too expensive and cumbersome for millions of SME’s and Public Actors. Our unique concept disrupts the established high-price VR market by democratising this technology to organisations of any size. IMERSO enables its customers to drastically reduce product development costs and increase sales through better customer engagement. This project will modernise the multimedia aspects of product design and prototyping, customer engagement, and workforce training. Likewise, it addresses Europe’s objectives of modernising education and training systems, along with boosting industrial competitiveness.The global VR Head-Mounted Display (HMD) market is estimated to grow rapidly to €11,7 billion by 2020, with a CAGR of 74% from 2015 - 2020. In Europe alone a potential customer base of 22 million SME’s can benefit from using IMERSO in their work processes. Initial customer contacts have increased the team’s confidence in the value-proposition of this innovative solution. This Phase-1 study will minimise technical and market acceptance risks by involving customers early in the system design phase and assure a user-driven development process. ODI’s support of this project enables filling a market gap that strengthens Europe’s position on this powerful emerging technology — a market sharply divided between established vendors catering to high-end customers and upcoming consumer VR Gaming devices. Fields of science social scienceseconomics and businessbusiness and managemententrepreneurshipsocial scienceseconomics and businessbusiness and managementbusiness modelssocial scienceseconomics and businessbusiness and managementemploymentnatural sciencesmathematicsnatural sciencescomputer and information sciencessoftwaresoftware applicationsvirtual reality Programme(s) H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument Topic(s) ICT-37-2015-1 - Open Disruptive Innovation Scheme (implemented through the SME instrument) Call for proposal H2020-SMEInst-2014-2015 See other projects for this call Sub call H2020-SMEINST-1-2015 Funding Scheme SME-1 - SME instrument phase 1 Coordinator IMERSO AS Net EU contribution € 50 000,00 Address Leilighet 402 herman foss gate 14a 0171 Oslo Norway See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Norge Oslo og Viken Oslo Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 21 429,00
