Access to market is a crucial aspect for startup company launch and development. New companies have extreme difficulties in marketing their products for several reasons. Startups often lack of sales competences, have limited resources for communication and sales force and are missing key information on how to implement a sound market strategy.
Startups are key organizations for the development and spread of innovation. Their products usually present innovative features and respond to uncovered market needs. This is the reason way in many cases, startups can access international markets since their very early stages.
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Support in terms of product development, marketing and identification of suitable distribution channels is a key service to be offered to startups in an integrated manner through the collaboration of various innovation support organizations. Innovation agences are uniquely positioned to help both local startups in developing national markets and are key partners for foreign startups interested in entering international markets. Those organizations may represent ideal gate openers towards regional ecosystems both for local startups launching new products and also for foreign companies.
Innovation Agencies can fruitfully collaborate and share knowledge and contacts across the innovation community, providing the potential to enhance support for start-ups to reach new markets, whilst also identifying best practices to be diffused and aspects to be further developed in existing support programmes.
The objective of the StartInnShop project is to facilitate this peer-learning between innovation agencies and identify new services and routines to enable these organizations support new companies access markets.
