Objective Holography is by now a fundamental tool in the understanding of both strongly coupled conformal field theories (CFTs) and quantum theories of gravity. While holography in Anti de Sitter (AdS) space-times is rather well understood, we currently lack a basic picture of what it means in non-AdS space-times. Considering non-AdS space-times is an essential and urgent next step in the study of quantum gravity as we seem to live in a universe with a positive cosmological constant that is approaching de Sitter (dS) in the far future. Also, the near-horizon geometries of black holes are typically described by more exotic geometries that need to be understood on their own right.I propose to address this and study the physics of holographic systems on non-AdS space-times and their connection to generalized geometric structures that naturally arise in these setups. In order do this I will use both conventional field theory techniques and new holographic tools, some of which I have developed recently. The relevance of GenGeoHol is illustrated by universal properties of black holes, e.g. their area-law entropy. These are independent of AdS, pointing towards the existence of a more general holographic principle that generalizes the usual symmetries and geometric notions. A great deal of evidence has accumulated recently indicating that this is indeed the case. The physics of extremal black holes and non relativistic systems are clear examples. GenGeoHol will impact a wide range of fields. As one moves away from AdS Einstein gravity, the dual quantum-field theories present different symmetries from that of usual relativistic systems. These systems couple naturally to generalized background geometries which are of intrinsic interest and key to a range of concepts extending from Newton-Cartan geometry in non-relativistic systems to higher-spin geometries for so-called W_N CFTs.Given my experience and track record, I am uniquely positioned to attack this problem successfully. Fields of science natural sciencesphysical sciencesquantum physicsnatural sciencesphysical sciencesastronomyastrophysicsblack holesnatural sciencesmathematicspure mathematicsgeometrynatural sciencesmathematicsapplied mathematicsmathematical physicsconformal field theorynatural sciencesphysical sciencestheoretical physics Programme(s) H2020-EU.1.1. - EXCELLENT SCIENCE - European Research Council (ERC) Main Programme Topic(s) ERC-2016-STG - ERC Starting Grant Call for proposal ERC-2016-STG See other projects for this call Funding Scheme ERC-STG - Starting Grant Coordinator UNIVERSITEIT VAN AMSTERDAM Net EU contribution € 1 300 775,00 Address Spui 21 1012WX Amsterdam Netherlands See on map Region West-Nederland Noord-Holland Groot-Amsterdam Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 Beneficiaries (1) Sort alphabetically Sort by Net EU contribution Expand all Collapse all UNIVERSITEIT VAN AMSTERDAM Netherlands Net EU contribution € 1 300 775,00 Address Spui 21 1012WX Amsterdam See on map Region West-Nederland Noord-Holland Groot-Amsterdam Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00