IBERITAL has finished the pending tasks, reached the objectives and milestones and submitted the Deliverables. A summary of work and results is:
- Final specs: after the proof of concept and feedback of the beta prototypes, the final specs were written. IBERITAL decided to position the machine in the top segment with premium technical features, while focusing on the original wanted features: energy efficiency; healthy drinks; and connectivity.
- Design and product development:
o Hardware: Mechanics, aesthetics, materials, finishes, hydraulics, electronics, cabling.
o Software: ECU+display firmware, tablet App, IoT platform webpage.
o Versions: 2,3,1-group; normal & extra height; basic and profiler.
o Accessories, packaging, manual.
- Industrialization:
o Closed final product documentation: blueprints, BoM
o Closed purchasing of components and subsystems
o Production documentation: assembly instructions, plant layout
- Iberital has manufactured pre-series machines and sent sample machines to their destinations, and performed the planned tasks with them:
o Trade shows and events
o Demonstrations at customers
o Certification labs
- Iberital has developed the Operation Strategy, the Marketing Strategy and the Investor Ready Business Plan.
- IPR strategy: registration of VISION trademark, the design and utility models for the inventions.
- Iberital has executed the dissemination and communication plan with all the marketing activities:
o Content: videos, product photography
o Product website
o Trade shows: the “Vision on Tour” presented the product in Italy, China, Singapore, Japan, S.Korea UK, Greece and Spain, and EU.
o Printed material: catalogues, brochures
o Articles, publicity in media
o Social networks
