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Go Fresh - Fresh and Quick Prepared, Healthy and Affordable Meal Solution

Objective

Due to the longer working hours, lack of time for preparation of fresh food and because of diseases caused by unhealthy fast food, health conscious consumers in developed world seek for convenient food products that provide more value and functionality: natural, healthy, time efficient and affordable. Protein diet has been recognized as one possible answer to this request due to its several positive effects on health (hearth health, maintaining muscle mass, weight management and anti-aging effects). The Go Fresh solution is a beyond state-of-the-art innovation on the market of vending machines. Key novelty of the solution is that it is changing the way healthy meals are delivered and served to consumers since they are freshly mixed on the spot, with no human intervention required for the food preparation process. The innovation is a new generation of distribution services for mass market that offer fresh prepared shakes, produced by newly developed vendor appliances for in-house and “on the street” use. Vending machine mixes healthy “meal replacement” shakes per order out of quality ingredients (whey, superfoods, and natural essences), delivered on the spot in biodegradable cups, accessible everywhere, at home, in the office, on the street, at an affordable price. Main benefits for end users of the Go Fresh solution is: fresh, healthy, easily accessible, time saving, cost affordable, with top quality ingredients, which positively affects consumer’s health, energy levels and long-term well-being. The Go Fresh solution contributes to several European strategies, objectives and policies regarding employment, investment in R&D, food (resource-efficient eco-innovative food production and processing) and health related issues (nutrition, overweight and diseases caused by it).

Fields of science (EuroSciVoc)

CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.

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Programme(s)

Multi-annual funding programmes that define the EU’s priorities for research and innovation.

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-1 - SME instrument phase 1

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-SMEInst-2014-2015

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Coordinator

KODA PROM, PODEJETJE ZA MARKETING,TRGOVINO IN OGLASEVANJE, DOO
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 50 000,00
Address
BRNCICEVA ULICA 31
1231 LJUBLJANA
Slovenia

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Slovenija Zahodna Slovenija Osrednjeslovenska
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 71 429,00

Participants (1)

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