Due to the longer working hours, lack of time for fresh food preparation and due to diseases caused by unhealthy fast food, health conscious consumers in developed world seek for convenient food products that are quickly prepared and yet provide a healthy alternative. The estimated percentage of health conscious population globally today is 20-40%, which is 148 million EU citizens. A study by Nielsen & Natural Marketing Institute (2014) concludes that population is not only getting more and more health conscious, but is also willing to spend more money for healthier products (41% of Generation Z, 32% of Generation Y, 26% of Generation X), meaning that healthier eating habits will be even more widespread in the near future. The Go Fresh meal solution is a beyond state-of-the-art innovation on the market of healthy food products and food distribution appliances. By consuming one serving of the Go Fresh meal consumers will receive 1/3 of recommended daily intake of all essential nutrients according to the European legislation. Together with the newly developed vending machines that mix shakes on the spot, with no human intervention required for the food preparation process, the Go Fresh brings to consumers a healthy meal alternative, easily accessible, time saving and cost affordable, with top quality ingredients, that positively affect consumers’ health, energy levels and long-term well-being.