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Customised exhibit solutions through visual innovation

Objective

Consumers make their final purchase decisions once they are at the store and are heavily influenced by the visual dimension. Up to 40% of them change their minds while they shop. Besides a trade fair visitor has between 5 and 15 minutes to make a truly lasting impression on exhibitor’s stand. Differentiation becomes incredibly important in current global markets in order to obtain a larger market share. Among the range of merchandising options displays are the preferred solution for point-of-sale marketing. Companies use 11,721 units per year on average, 23 million stand displays per year without considering 2,619 trade fair events every year solely in Europe.
There is a clear business opportunity for innovative displays that fulfill: low-cost high-quality printing, improved durability, reusability and environmental awareness. Our company, TECNOLOGÍAS Y APLICACIONES LÁSER S.L.U. has been working for over four years on a unique display solution based on the use of Medium Density Fibreboard (MDF). VISSUALLY concept integrates three innovative issues to conventional MDF: 1)Adaptation of digital printing technology 2) Control of laser cutting intensity and 3) Novel assembly system: Q-clip (patented). As a result VISSUALLY guarantees an affordable cost solution, excellent printing performance, finished quality never seen before, flexibility and an easy-to-use assembly system that makes the solution reusable. VISSUALLY is clearly superior to current options and an exciting and reliable business opportunity for us. Boosted by phase 1 project, we expect to create 30 jobs and €8,1M net profit in 5 years. A feasibility study including a business plan will be done including a market assessment to confirm our displays acceptance in the sectors (retailers, food, cosmetics); a technical assessment and final testing of our innovative technology; a stakeholder assessment to identify the key players and activities for the next phases of the project; and a complete Business Plan.

Fields of science (EuroSciVoc)

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Programme(s)

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Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-1 - SME instrument phase 1

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-SMEInst-2014-2015

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Coordinator

TECNOLOGIA Y APLICACIONES LASER SOCIEDAD LIMITADA
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 50 000,00
Address
CARRER L'EXPORTACIO 2
12539 ALQUERIAS DEL NINO PERDIDO
Spain

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Este Comunitat Valenciana Castellón/Castelló
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 71 429,00
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