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FunBrush – smart device to change brushing teeth into fun and healthy game

Objective

The main objective of the overall innovation project is the realization and preparing to commercialization on the EU and US market of FunBrush - a device for children to teach them how to brush their teeth and change this activity into a fun and healthy adventure.
Parents experience confirmed by our and specialist’s research shows that brushing teeth is an activity that many children find not useful and boring, but what is the most important – they do not understand the future consequences of not brushing or brushing with the wrong technique. According to specialists, because of this over 30% of kids aged 4-10 suffer from tooth decay in countries like UK, Germany, France, the USA or similar developed countries, even up to 70-80% in countries like Poland. Worldwide, 60–90% of school children and nearly 100% of adults suffer from dental cavities (WHO, 2014). Specialists recommends that the most important is to focus on the frequency and the duration of brushing, as this is the key aspect of children dental problems. We found solution to help them using modern technologies.
The solution for parents that are challenged to make children brush their teeth regularly is FunBrush. FunBrush provides a smart toy to change brushing into what children love the most - games.
The expected outcome of overall innovation project should be completed and prepared to production FunBrush device and working platform coherent with customers needs and requirements of the successful strategy implementation.
The project will rely on a collaborative approach between partners (Funbrush Ltd, Fineus Przewrocki Sp.j.) which establish the consortium to prepare FunBrush device and platform.
The specific objectives of project is elaboration of feasibility study with a business plan related to the realization and preparing to commercialization of an already developed prototype of FunBrush.

Fields of science (EuroSciVoc)

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Programme(s)

Multi-annual funding programmes that define the EU’s priorities for research and innovation.

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-1 - SME instrument phase 1

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-SMEInst-2014-2015

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Coordinator

FUNBRUSH LTD
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 50 000,00
Address
590 KINGSTON ROAD
SW20 8DN LONDON
United Kingdom

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
London Outer London — South Merton
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 71 429,00

Participants (1)

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