3DKF addresses the needs of the GDPs (practitioners, clinics and laboratories, as well as mutual insurance companies).
Why are users interested now? The aging population engenders a longer consumption of products, and because seniors wish to age well, it leads to an increasing interest in self-perception, thus to more investment in dental restoration. In addition, better dental hygiene has led to a decrease in demand for basic healthcare, for the benefits of implantology. This factor is correlated with the emergence of low-cost dental centres, with dentists who have stopped performing basic health care services to focus on implants, which are more durable investments. Indeed, the new generation of GDPs entering the market are seeking to offer better, cutting edge services and build long-lasting relationships with their customers and who typically follow a specialised training in implant surgery (at some point in their career); and will try implant surgery with the help of surgical guides as they exhibit higher skills levels.
Impacts for each group
GDPs: 50% reduction in surgery time duration and operating stress reduction. Our system allows an increased competence.
Patient:
Safety: reassuring operative solution and predictable aesthetic
Comfort: quick intervention, less post medication, no oedema, less stress and less time, pain duration reduced by 60% et Resumption of daily life 3 times faster
Investment: Predictable cost
Treatment: precise placement increase ability to place implant in sites with little quantity of bone.
Civil society: reduction and cost containment
Measures to maximise impact.
a. Dissemination and exploitation of results: As mentioned, 3DKF seeks to reach customers/end-users through B2B2B relationships.3DKF has a competitive advantage over other companies and our clients will be committed to our service.
Dissemination. 3DKF will undertake several complementary actions in order to maximise its market success. These are structured across 3 lines. First, it will maintain a close relationship with Implantology or Odontology professors. 3DKF currently has prominent ambassadors within dental sector in France who are actively involved in regularly testing our solution and that we have called to guarantee our solution. Second, in the scientific world and particularly in dental care sector, scientific publications on a product are very important for a good market penetration and they are a good way to increase the brand’s notoriety. Finally, as already mentioned above, 3DKF will take active part in several high-level congresses to maximise its outreach, by organising workshops and seminars which will also provide the opportunity to our re-sellers and distributors to perform joint targeted marketing and communication actions.
3DKF will take active part in the most important fairs in our field.
