JAM and its business model were presented and discussed with several potential customers and project stakeholders comprising the value chain. A market study was performed, resulting in refined customer segmentation, selection of the target markets and redefinition of the go-to-market strategy. Experimentation and validation of the product was also performed in operational conditions. The value proposition was validated through the pilot tests run with potential customers, resulting in two case studies that will support the project’s market uptake and commercialisation strategy. The network of partners was expanded, an advisory board created and the internal and external value chains were detailed and analysed. During this process key partnerships were established to support the commercialisation strategy. The management structure, necessary resources and project methodology were also determined, resulting in an elaborated business plan, strategic for both the development of a successful commercialization and communication strategy but also to attract new investors.
The available coaching opportunity under SME Instrument Phase 1 provided the necessary professional support for the project to develop its innovation management strategy including the IP management strategy, validating both freedom to operate and legal and operational requirements. It was validated that there are no third parties’ rights that could be an obstacle to successful commercialisation and during the project one patent was filed. The business coaching and mentorship activities allowed the identification of opportunities to extend the registered IP across target markets, and to fill further patents for IP generated by the project, after assessing its commercial relevance, preventing the abuse of JAM innovations by competitors and third parties.
Other legal and regulatory issues were studied during the feasibility study, namely the CE mark needed for commercialization of JAM’s system, EOBD and OBD-II standards, and data protection legislation. All the action required for the alignment with the directives and standards imposed are in place to ensure that JAM is able for market entrance.
The results of the feasibility study validated JAM as a viable business, and pointed out the modifications and refinements required for the product to reach its full potential.
