1.2.1 Awareness campaign Work Package 1
Overview of the results - Period 1
o Set-up of the Awareness Working group
o Drafting of the communication and engagement plan that focused on the following aspects: Design and visual identity; Offline marketing; Online marketing and engagement; Schools and community engagement.
o Development of a communication and awareness plan covering channel analysis, costing, activity leads, risks and mitigation, and impact measures;
o Development of design and visual identity focusing on stimulating and feeding curiosity in a vibrant and colourful way with a view to illustrating the "curiosity carnival" theme.
Overview of the results - Period 2
o Conception, production and display of promotional materials;
o Publication of articles/announcement in University’s News and in regional news publications such as the Oxford Mail, Oxford Times and BBC Radio Oxford;
o Large outdoor advertisements at highly visible sites around the city;
o Distribution of leaflets by Royal Mail to over 65.000 households across the city;
o Airing of radio ads on JackFM Oxfordshire and Heart FM;
o Bright and lively on-board bus screen advertising animation created and displayed on key routes on the Oxford Bus Company network;
o Sharing of details about the event with large local employers, Oxfordshire primary and secondary schools, parish and town councils in the county, and Oxford leisure centres and community groups;
o Event website: 65.402 page-views at 16 October, with 52.043 unique page-views;
o Profiles on Facebook, Twitter, LinkedIn, Instagram and organisation of Facebook Live events;
o 3 million followers on Facebook, 395.000 on Twitter, 246.000 on Instagram;
o Pre events:
- "I’m a Researcher, Get Me Out of Here": online engagement activity gave secondary school students in Oxfordshire the chance to connect with 22 researchers from a range of disciplines . Three of the schools had traditionally low levels of engagement in higher education;
- 4 pre-Curiosity Carnival public engagement events held in target Oxford communities, enabling engagement between dozens of researchers and 425 members of the public, including young people;
- Launch of Schools online resources in April 2017, developed by Oxford Sparks, including the ‘What can Chemists learn from nature?’ animation;
o 280.175 "active" engagement through online and digital activities;
o About 45 million people made aware of the European Researchers 'Night and its objectives.
1.2.2 Activities during the Night Work Package 2
Overview of the results - Period 1
o Setting up of the Night Working Group;
o Development of the programme of activities on the night
Overview of results - Period 2
o Offer of the activities as planned, namely:
o 8 different venues: 7 across the city of Oxford and 1 outside of the city (Wytham Woods);
o Over 150 different activities offered to the audience;
o Highlights included “CSI Ashmolean”, “The Economics Bus”, “Stories around the campfire” and the “Living Library”;
o 36 activities offered in streets;
o Cooperation between researchers and troubadour Jonny Berliner;
o Pub-style quiz (Museum History of Science);
o Activities in Weston Library activities (borrow a researcher notably, as well as game cafés);
o Museum of Natural History and Pitt Rivers Museum: notably interactive experiences and performances: “The Blood Factory” “Saving Leo the Lion”, “Diseases of Modern Life”;
o The Ashmolean Museum: “The Magic Planet” and “Physics on Pointe”, Grand Finales at the Ashmolean.
o EU Corner: staffed by members of the University’s European Team, Research Services, MSCA fellows and other volunteers offering information about EU funding as well as quiz, and a badge making activity;.
o Night of Heritage Light 2017 by the Society of Light and Lighting (art and science of light, with fun, creative designs lighting up some of the city’s most iconic buildings);
o Active involvement of 553 researchers to the activities offered, of which 65 % were female; 96 having benefited from a EU funding (FP 7 or HORIZON 2020); 10 having benefited from MSc schemes;
o 9400 visitors having taken part in the activities offered.
