Overview of the results of the awareness campaign (WP 1)
o 7000 programmes of the event were distributed in all of the locations RN events were happening (3 weeks prior to the events);
o Main information about the programme, the news and the pre-events can be found at the revamped website
http://www.researchersnight.ee(s’ouvre dans une nouvelle fenêtre) which had about 23 000 hits and 17 200 unique visitors in September;
o 2000 B2 posters and 600 A3 posters were posters displayed in public spaces and at participating institutions (museums, schools);
o Marie Curie roll ups displayed in EU corners in Tartu and Haapsalu, which had more than 8000 visitors;
o Events and posts on Facebook and Instagram. Engagement on Facebook was about 50 000 and reach 218 377;
o Promotional video that aired in 7 different channels that have an estimated 600 000 viewers.
o The three main screens that are in the city centre of Tartu and displayed RN promotional video have 500 000 viewers per day.
o The four of the biggest shopping centres that displayed RN poster have around 80 000 visitors per day;
o 105 Radio and 78 TV advertisements and announcements one week prior to the events;
o About one million people was made aware of the Researchers' Night and its objectives;
o Media monitoring shows that the media coverage of RN events in Estonia in September was almost 500 different mentions, announcements, articles, advertisements etc. From which 11 in television, 39 in radio programmes, 57 local newspapers, 16 national newspapers.
o The most notable media coverage (press releases, news, radio interviews, mentions etc.) can be found here:
http://www.teadlasteoo.ee/teised-meist(s’ouvre dans une nouvelle fenêtre) Overview of the results of the activities during the Night (WP 2):
o Hands-on experiments;
o Stand-up competition;
o Science shows and demonstrations;
o Guided tours and lab visits;
o Games, quizzes, competitions;
o Stargazing;
o Dating with scientists;
o Science cafés and open air lectures;
o Movie screenings;
o Science café’s
Expecting about 30 000 attendees, but final number (taking into account of all of the institutions statistical feedback) was 50 100 participants in total.
After the events, several reflection articles were written by the press online and offline
o The most successful events:
The newest format of event this year was robotics and engineering competition which was held first time in Estonia. Similar to worldwide competitions of BattleBots and RobotWars the main idea was to inspire (young) people to build a robot and compete in a battle. We expected around 300 visitors (including the 13 teams), but the number of visitors at the event was over 900.
The most successful event outside of Tartu was a science fair organised by Innovation Centre INNOKAS at Haapsalu Culture Centre. There were more than 3 400 people visiting it and participating in the activities.
