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Measures for behaving safely in traffic

Objective

Navigating traffic is mostly habitual; Our behaviour neither requires a lot of elaborate conscious decision-making, nor is it purely automatic/reflexive. However, most current measures intended to get traffic users to behave safer appeal to our deliberate self (awareness campaigns, speed signs), act autonomously on our behalf (autonomous braking, traffic lights), or seek to “assist” us by presenting feedback/information (Forward Collision Warning, roadside speed displays). However, the latter category of measures is often not effective as users either switch them off or do not act on the information provided.
MeBeSafe is looking to directly change our habitual traffic behaviour using “nudging”. This concept from behavioural economics relates to subconsciously stimulating us to make a desired choice, without forcing us if we want to go a different way. Nudging measures are less invasive, give the user choice (but predispose him to make a desired choice) and can be provided earlier in the chain of events leading to a critical situation.
We plan to implement nudging feedback both for in-vehicle Advanced Driver Assistance Systems (ADAS, existing or close-to-market), and through roadside infrastructure (e.g. measures directed at cyclists). Currently no roadside equivalent of ADAS exists, and we will prototype and demonstrate one version.
We will prospectively analyse the effectiveness of suggested nudging measures first by modelling, followed by controlled experiments. We will furthermore conduct a field trial to evaluate the long-term learning effect for one proposed nudging measure.
Our consortium includes automotive OEMs and suppliers, road infrastructure and fleet owners, SME’s involved in traffic data analysis, and leading organisations in traffic safety research and modelling.

Call for proposal

H2020-MG-2016-2017

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Sub call

H2020-MG-2016-Two-Stages

Coordinator

RHEINISCH-WESTFAELISCHE TECHNISCHE HOCHSCHULE AACHEN
Net EU contribution
€ 1 229 531,25
Address
Templergraben 55
52062 Aachen
Germany

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Region
Nordrhein-Westfalen Köln Städteregion Aachen
Activity type
Higher or Secondary Education Establishments
Other funding
€ 0,00

Participants (17)

Third-party

Legal entity other than a subcontractor which is affiliated or legally linked to a participant. The entity carries out work under the conditions laid down in the Grant Agreement, supplies goods or provides services for the action, but did not sign the Grant Agreement. A third party abides by the rules applicable to its related participant under the Grant Agreement with regard to eligibility of costs and control of expenditure.

FKA GMBH
Germany
Net EU contribution
€ 187 500,00
Address
Steinbachstrasse 7
52074 Aachen

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Region
Nordrhein-Westfalen Köln Städteregion Aachen
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 0,00
CHALMERS TEKNISKA HOGSKOLA AB
Sweden
Net EU contribution
€ 887 436,50
Address
-
412 96 Goteborg

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Region
Södra Sverige Västsverige Västra Götalands län
Activity type
Higher or Secondary Education Establishments
Other funding
€ 0,00
Third-party

Legal entity other than a subcontractor which is affiliated or legally linked to a participant. The entity carries out work under the conditions laid down in the Grant Agreement, supplies goods or provides services for the action, but did not sign the Grant Agreement. A third party abides by the rules applicable to its related participant under the Grant Agreement with regard to eligibility of costs and control of expenditure.

TRAFIKVERKET - TRV
Sweden
Net EU contribution
€ 36 000,00
Address
Roda Vagen 1
781 89 Borlange

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Region
Norra Sverige Norra Mellansverige Dalarnas län
Activity type
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)
Other funding
€ 0,00
VOLVO PERSONVAGNAR AB
Sweden
Net EU contribution
€ 838 556,25
Address
Avd 50090 Hb3s
405 31 Goteborg

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Region
Södra Sverige Västsverige Västra Götalands län
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 0,00
NEDERLANDSE ORGANISATIE VOOR TOEGEPAST NATUURWETENSCHAPPELIJK ONDERZOEK TNO
Netherlands
Net EU contribution
€ 506 458,75
Address
Anna Van Buerenplein 1
2595 DA Den Haag

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Region
West-Nederland Zuid-Holland Agglomeratie ’s-Gravenhage
Activity type
Research Organisations
Other funding
€ 0,00
SHELL INTERNATIONAL BV
Netherlands
Net EU contribution
€ 862 958,75
Address
Carel Van Bylandtlaan 16
2596 HR Den Haag

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Region
West-Nederland Zuid-Holland Agglomeratie ’s-Gravenhage
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 0,00
HEIJMANS INFRA BV
Netherlands
Net EU contribution
€ 452 090,00
Address
Graafsebaan 67
5248 JT Rosmalen

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Region
Noord-Brabant Noordoost-Noord-Brabant
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 0,00
STICHTING WETENSCHAPPELIJK ONDERZOEK VERKEERSVEILIGHEID
Netherlands
Net EU contribution
€ 324 608,75
Address
Bezuidenhoutseweg 62
2594 AW Den Haag

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
West-Nederland Zuid-Holland Agglomeratie ’s-Gravenhage
Activity type
Research Organisations
Other funding
€ 0,00
UNIVERSITA DEGLI STUDI DI FIRENZE
Italy
Net EU contribution
€ 54 926,25
Address
Piazza San Marco 4
50121 Florence

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Region
Centro (IT) Toscana Firenze
Activity type
Higher or Secondary Education Establishments
Other funding
€ 0,00
FIAT CHRYSLER AUTOMOBILES ITALYS SPA
Italy
Net EU contribution
€ 157 150,00
Address
Corso Giovanni Agnelli 200
10135 Torino

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Region
Nord-Ovest Piemonte Torino
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 0,00
Third-party

Legal entity other than a subcontractor which is affiliated or legally linked to a participant. The entity carries out work under the conditions laid down in the Grant Agreement, supplies goods or provides services for the action, but did not sign the Grant Agreement. A third party abides by the rules applicable to its related participant under the Grant Agreement with regard to eligibility of costs and control of expenditure.

CENTRO RICERCHE FIAT SCPA
Italy
Net EU contribution
€ 141 900,00
Address
Strada Torino 50
10043 Orbassano

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Region
Nord-Ovest Piemonte Torino
Activity type
Research Organisations
Other funding
€ 0,00
CRANFIELD UNIVERSITY
United Kingdom
Net EU contribution
€ 229 470,00
Address
College Road
MK43 0AL Cranfield - Bedfordshire

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Region
East of England Bedfordshire and Hertfordshire Central Bedfordshire
Activity type
Higher or Secondary Education Establishments
Other funding
€ 0,00
CYGNIFY BV
Netherlands
Net EU contribution
€ 333 896,25
Address
Narcistraat 54
2252 XG Voorschoten

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
West-Nederland Zuid-Holland Agglomeratie Leiden en Bollenstreek
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 0,00
VERKEHRSUNFALLFORSCHUNG AN DER TU DRESDEN GMBH
Germany
Net EU contribution
€ 96 740,00
Address
Semperstrasse 2a
01069 Dresden

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Region
Sachsen Dresden Dresden, Kreisfreie Stadt
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
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€ 0,00
BAYERISCHE MOTOREN WERKE AKTIENGESELLSCHAFT
Germany
Net EU contribution
€ 330 025,00
Address
Petuelring 130
80809 Munchen

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Region
Bayern Oberbayern München, Kreisfreie Stadt
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 0,00
OFFIS EV
Germany
Net EU contribution
€ 190 981,25
Address
Escherweg 2
26121 Oldenburg

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Region
Niedersachsen Weser-Ems Oldenburg (Oldenburg), Kreisfreie Stadt
Activity type
Research Organisations
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€ 0,00
VIRTUAL VEHICLE RESEARCH GMBH
Austria
Net EU contribution
€ 276 750,00
Address
Inffeldgasse 21 A
8010 Graz

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Südösterreich Steiermark Graz
Activity type
Research Organisations
Other funding
€ 0,00