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Measures for behaving safely in traffic

Objective

Navigating traffic is mostly habitual; Our behaviour neither requires a lot of elaborate conscious decision-making, nor is it purely automatic/reflexive. However, most current measures intended to get traffic users to behave safer appeal to our deliberate self (awareness campaigns, speed signs), act autonomously on our behalf (autonomous braking, traffic lights), or seek to “assist” us by presenting feedback/information (Forward Collision Warning, roadside speed displays). However, the latter category of measures is often not effective as users either switch them off or do not act on the information provided.
MeBeSafe is looking to directly change our habitual traffic behaviour using “nudging”. This concept from behavioural economics relates to subconsciously stimulating us to make a desired choice, without forcing us if we want to go a different way. Nudging measures are less invasive, give the user choice (but predispose him to make a desired choice) and can be provided earlier in the chain of events leading to a critical situation.
We plan to implement nudging feedback both for in-vehicle Advanced Driver Assistance Systems (ADAS, existing or close-to-market), and through roadside infrastructure (e.g. measures directed at cyclists). Currently no roadside equivalent of ADAS exists, and we will prototype and demonstrate one version.
We will prospectively analyse the effectiveness of suggested nudging measures first by modelling, followed by controlled experiments. We will furthermore conduct a field trial to evaluate the long-term learning effect for one proposed nudging measure.
Our consortium includes automotive OEMs and suppliers, road infrastructure and fleet owners, SME’s involved in traffic data analysis, and leading organisations in traffic safety research and modelling.

Field of science

  • /natural sciences/computer and information sciences/data science/data analysis

Call for proposal

H2020-MG-2016-Two-Stages
See other projects for this call

Funding Scheme

RIA - Research and Innovation action

Coordinator

RHEINISCH-WESTFAELISCHE TECHNISCHE HOCHSCHULE AACHEN
Address
Templergraben 55
52062 Aachen
Germany
Activity type
Higher or Secondary Education Establishments
EU contribution
€ 1 417 031,25

Participants (14)

CHALMERS TEKNISKA HOEGSKOLA AB
Sweden
EU contribution
€ 923 436,50
Address
-
41296 Goeteborg
Activity type
Higher or Secondary Education Establishments
VOLVO PERSONVAGNAR AB
Sweden
EU contribution
€ 838 556,25
Address
Avd 50090 Hb3s
405 31 Goteborg
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
NEDERLANDSE ORGANISATIE VOOR TOEGEPAST NATUURWETENSCHAPPELIJK ONDERZOEK TNO
Netherlands
EU contribution
€ 506 458,75
Address
Anna Van Buerenplein 1
2595 DA Den Haag
Activity type
Research Organisations
SHELL INTERNATIONAL BV
Netherlands
EU contribution
€ 862 958,75
Address
Carel Van Bylandtlaan 16
2596 HR Den Haag
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
HEIJMANS INFRA BV

Participation ended

Netherlands
EU contribution
€ 0
Address
Graafsebaan 67
5248 JT Rosmalen
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
STICHTING WETENSCHAPPELIJK ONDERZOEK VERKEERSVEILIGHEID
Netherlands
EU contribution
€ 324 608,75
Address
Bezuidenhoutseweg 62
2594 AW Den Haag
Activity type
Research Organisations
UNIVERSITA DEGLI STUDI DI FIRENZE
Italy
EU contribution
€ 54 926,25
Address
Piazza San Marco 4
50121 Florence
Activity type
Higher or Secondary Education Establishments
FIAT CHRYSLER AUTOMOBILES ITALY SPA
Italy
EU contribution
€ 299 050
Address
Corso Giovanni Agnelli 200
10135 Torino
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
CRANFIELD UNIVERSITY
United Kingdom
EU contribution
€ 229 470
Address
College Road
MK43 0AL Cranfield - Bedfordshire
Activity type
Higher or Secondary Education Establishments
CYGNIFY BV
Netherlands
EU contribution
€ 333 896,25
Address
Narcistraat 54
2252 XG Voorschoten
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
VERKEHRSUNFALLFORSCHUNG AN DER TU DRESDEN GMBH
Germany
EU contribution
€ 96 740
Address
Semperstrasse 2A
01069 Dresden
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
BAYERISCHE MOTOREN WERKE AKTIENGESELLSCHAFT
Germany
EU contribution
€ 330 025
Address
Petuelring 130
80809 Muenchen
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
OFFIS EV
Germany
EU contribution
€ 190 981,25
Address
Escherweg 2
26121 Oldenburg
Activity type
Research Organisations
VIRTUAL VEHICLE RESEARCH GMBH
Austria
EU contribution
€ 276 750
Address
Inffeldgasse 21 A
8010 Graz
Activity type
Research Organisations