Epidemiologically, cancer remains a major cause of mortality in Europe, but one that shows remarkable heterogeneity in terms of its causes, advancement, and prognosis. This complexity makes cancer diagnosis and treatment remarkably difficult to implement successfully. Additionally, the clinical and research communities are working under the pressure of high expectations from the general public, who have made considerable investments into this major health issue. One of the challenges in managing cancer is that it involves genetic instability, which allows malignant cells to adapt to changes. This, in turn, produces a system in which cancer cells compete against each other and against normal cells for space and resources. The outcome of this Darwinian-like selection process is survival of the fittest, invariably leading to tumour growth, metastasis and death. Selection, however, occurs only if cells are exposed to a specific environmental factor, such as a chemical, to which some cells respond with death whilst others thrive. A chemical signature of tumours is acidity, and various models have proposed this to act as a selection pressure, favouring certain phenotypes. Since tumour acidity is ultimately a product of cancer’s metabolic activities, the system establishes a feedback, whereby the acidic products influence cell survival, and hence further production of acid. Manipulating this loop would change the disease trajectory and offer new therapeutic options that may have efficacy in multiple types of cancer, because they address a fundamental change associated with the malignancy. In order to exploit this vulnerability, it is necessary to understand the proteins and genes that underpin acid-resistant and acid-sensitive cell. Next, it is critical to understand what is the source of this acidity, and how it influences cell biology, ranging from gene expression to proliferation. To appreciate how selection works, it is necessary to understand what is the unit that is subject to selection, and how this relates to a cancer cell. Indeed, cancer cells do not exist in isolation in tumours, but interact with one another through conduits and also with the stroma consisting of host cells, such as fibroblasts. The aim of this project is therefore to deliver a more mechanistic understanding of the pH-related phenotype, and identify mechanisms that enable some cells to tolerate acid, and exposed vulnerabilities that could become the basis of new therapies.