Objective The project will finalize and commercialize a new concept offering open, independent and all-inclusive business services for tire manufacturers. The services include e.g. development of tire materials and mixing processes and training of employees. The first target customers are tire manufacturers in Europe and, at a later stage, on globally. The novel business concept provides real and measurable benefits for the customers, i.e. remarkable reduction in the development costs of new energy efficient and environmental friendly rubber materials, compounds and tires. At the moment, the global tire market is about EUR 200 billion annually. EUR 3-6 billion is used for product development. Additionally, there will be indirect savings for society from reduced fuel consumption, increased safety and decreased environmental impact. In the Phase 1, feasibility assessment, the business potential of the innovation will be evaluated. The expected outcome is a business plan including market analysis, prospect customer survey and detailed plan for commercialization. Fields of science natural scienceschemical sciencespolymer sciencessocial scienceseconomics and businessbusiness and managementbusiness modelsengineering and technologyenvironmental engineeringenergy and fuels Programme(s) H2020-EU.3.4. - SOCIETAL CHALLENGES - Smart, Green And Integrated Transport Main Programme H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument Topic(s) SMEInst-10-2016-2017 - Small business innovation research for Transport and Smart Cities Mobility Call for proposal H2020-SMEInst-2016-2017 See other projects for this call Sub call H2020-SMEINST-1-2016-2017 Funding Scheme SME-1 - SME instrument phase 1 Coordinator BLACK DONUTS ENGINEERING OY Net EU contribution € 50 000,00 Address Myllyhaantie 6 33960 Pirkkala Finland See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Manner-Suomi Länsi-Suomi Pirkanmaa Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 21 429,00