Periodic Reporting for period 1 - Adapptise (Redefining the way brands and game developers reach audiences - A fresh approach to advertising and customer retention.)
Reporting period: 2016-06-01 to 2016-08-31
The European Union considers game developers as forerunners of innovation in digital markets. With the present situation, freelance game developer are being driven out of the market as they lack resources to compete with large players, and an oversaturated apps market place. Adapptise increases economic growth through innovation, as it fosters job prosperity for freelance developers while creating value and novel marketing strategies for brand companies.
The overall objective is to develop an ecosystem for freelance developers and branded companies, and capture a good share of these two lucrative markets. Through our novel tool we will disrupt the conformist way in which brands and game developers traditionally reach their respective target customers increasing economic growth for both markets as well as for our organisation.
Following the phase 1 process, we will explore other funding possibilities, namely applying for a phase 2 project under SME instrument and pursuing the support of independent investors and stakeholders. We will also continue investing own resources to reach target audiences and showcase our flagship product.