The project offers freelance developers and brand companies a new business model to reach target audience and to keep users engages. Adapptise is based on rewarding achievements, as gamers escalate their progress in the game, converting more gamers into paying customers. At present, most indie game developers lack the financial resources to engage the services of an experienced publisher to push their game up the ranks and get it noticed. Indie developers do not have enough personnel resources to develop games which are of high quality to compete with games developed by larger corporations, they also do not have enough resources to invest in developing in-house marketing resources for their newly launched product. The use of game developers’ resources can reap much more if invested in Adapptise platform. Brands will benefit from brand awareness and brand recognition and in building a relationship with customers. Through Adapptise, brands can capture moments in which the gamer is experiencing positive feelings and capitalise on those happiness moments by adding on top of that a significant reward. Most advertising companies focus on a push approach of their products, with pop-up banners and rolling video ads, annoying customers in the process. With Adapptise, and the award system, the brand will convey a message of value for the customer, and gain awareness and loyalty. The large number of users playing games will also benefit greatly from Adapptise. Gamers will increase their commitment by spending more time using their mobile for entertainment, and engage deeper in games developed by Indi freelance developers. In addition, advertising will no longer be a burden, as brands will provide customers with valuable advertising, and timely rewards for achievements in games. Adapptise will increase economic activity for brands as a result of tailored advertising, moreover, the society of freelance developers will gain more public exposure and receive heightened opportunity for developing further their career.
