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On-site, on-demand Hydrogen Peroxide Generation for a cost-effective, eco-friendly and safe biocide and oxygenator

Objective

Biocides are extensively used across the agriculture and livestock sectors to prevent the proliferation of bacteria, algae, fungi and viruses. With sharpening regulations, environmental concerns, and the need for sustainable practices to ensure continued agriculture and food supply, the market is witnessing increased demand for safe and sustainable biocidal agents, while maintaining demanding requirements in cost, scalability, and availability. HPGen is a disruptive technology product, enabling for the first time on-demand, cost-effective production of hydrogen peroxide - an eco-friendly biocide and oxygenator, directly at the point of use, using only water, air and electricity as feedstock ! HPGen is set to displace presently used, increasingly regulated toxic chemical products in agriculture, and in turn in livestock sectors. By doing so, HPNow will address EU objectives in improved food and water safety, increased crop yields, and reduction of environmental impact, transport and handling of toxic agri-chemical agents. Implementing HPGen at agriculture and livestock farms in the EU and globally will substantially reduce direct and indirect biocide costs, and create a > EUR 2 billion market opportunity across the value chain. HPGen is being developed, and will be brought to market, by HPNow ApS, a Danish SME. The company has already attracted the attention and collaboration of multinational industry players, including an EU-based global leader in hydrogen peroxide production, three of the world’s leading micro irrigation companies, and one of the EU's largest specialty meat producers. These global firms will be contributing resources and knowhow to the project at their own cost, with their interest in later serving as HPGen channel partners - a key to our company's scalable go-to-market strategy. In Phase I commercial, technical, and production activities related to HPGen market introduction will be analyzed, and a comprehensive business plan will result.

Fields of science (EuroSciVoc)

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Programme(s)

Multi-annual funding programmes that define the EU’s priorities for research and innovation.

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-1 - SME instrument phase 1

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-SMEInst-2016-2017

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Coordinator

HPNOW APS
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 50 000,00
Address
OLE MAALOES VEJ 3
2200 KOBENHAVN
Denmark

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Danmark Hovedstaden Byen København
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 71 429,00
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