Periodic Reporting for period 1 - SIAM (Source Integration for Agriculture Management)
Reporting period: 2016-05-01 to 2016-10-31
SIAM stands for Source Integration for Agricultural Monitoring and is an unrivalled data processing structure that applies advanced data analytics to deliver detailed, high quality, and physically quantified data on crop and water conditions (CWC) at field level. In doing so SIAM brings new revolutionary features in data-fusion being the integration of 1) optical satellite data, 2) radar satellite data, 3) UAV/Drone data, and 4) ground based measurements. Sources 2, 3 and 4 are not hampered by clouds, increasing the applicability of SIAM data in cloud prone regions.
The overall objective of SIAM is to redefine data quality standards to support agricultural productivity improvements, respond to the opportunities in the precision farming market at present and deliver high quality CWC data at affordable prices. The potential that has been identified in Europe’s smart farming sector make it the primary target for SIAM technology. Furthermore eLEAF will bring to market a new sort of CWC data that meets the standard required for additional innovation in smart farming techniques. It will enable information driven innovation, supporting highly needed productivity increases and improvements in resource use efficiency. This will enhance the resilience of Europe’s agricultural sector with regard to climate change and improve its competitiveness on the global market.
Commercial viability studies included an exhaustive exploration of the potential of SIAM in light of current market conditions and industry trends. For example a) competitor analysis and market landscaping were conducted to ensure SIAM could be better understood in its commercial setting. This was conducted alongside b) sales channels and VAP assessments and c) a SWOT analysis. A further b) user needs verification testing was undertaken so that product/service delivery had been addressed and considered relative to SIAM competition and market expectation.
Financial viability testing during the period similarly included a) eLEAF profit and loss projections 2015-23 b) risk assessment and planning c) a marketing strategy outline and c) business model canvas. Both commercial and financial studies that were undertaken output positive results in relation to the SIAM programme.
SIAM technology will have significant socio-economic impact. First, because using SIAM data higher yields can be obtained while using less water (more crop per drop). Second, the use of environmentally unfriendly inputs such as pesticides and fertilizer can be reduced. Third, SIAM data will allow the early scouting of food production variations across large areas, which is valuable for early mitigation of food security threats.