At phase I, Cadel Deinking undertook a Feasibility Study to evaluate this innovative deinking technology. This study was focused on four key areas: a) Market analysis, b) Technical feasibility analysis, and c) Business plan.
Market analysis. We carried out an in-depth market analysis with potential clients in the European plastic converting to find out what the problem/need is at source, what interest, acceptance, and therefore, the market potential that exists for PlastDeink. The results show that there is a demonstrated market interest for this new deinking process due to its approach to customer needs.
Technical feasibility analysis. This study has been cented on the technical assessing of the quality of the PlastDeink plastic versus other competing plastics (virgin LDPE, non-printed recycled LDPE, surface printed LDPE, surface printed LDPE deinked with solvents). Properties evaluated have been mechanical properties (tensile modulus, tensile strength, elongation at break and tear strength) and optical properties (brightness, whiteness, colour, opacity and yellowness).
“PlastDeink plastic” presents slightly lower properties than “non-printed recycled LDPE” (reference), but better than “surface printed LDPE” and “surface printed LDPE deinked with solvents”. Therefore, it means that PlastDeink process allows a better quality in the final plastic than competing deinking processes (i.e. deinking with solvents).
Business plan. A business plan has been elaborated. It has included the study of the business model, competitive advantages, market and customer analysis, value proposition, and commercial and marketing plan. Moreover, this work has been structurated taking into account the results of the coaching plan which has been compiled in a financial.