Our detailed feasibility study covered a number of task:
T1.1 User requirements: We have Identified process constraints, assess requirements of target market segments according to final user needs.
T1.2 Technical gap analysis: We have compared current state of technology to user requirements and identified the key features that need enhancing in order to meet market demand.
T1.3 Find partners: we have established contacts with partners interested in pilot testing as potential lead users, as well as commercial distribution partners in other markets.
T2.1 Market survey and analysis: our initial market research was expanded via desktop research and access to market research reports and potential end-users to include additional items such as market forces, competition strengths and weaknesses, current offers and pricing strategies.
T2.2 End-user studies: we have conducted interviews to estimate market penetration. We have interacted with our target clients to get their feedback regarding preferences, willingness to pay and product acceptance.
T2.3 Certification study, IPR observatory and protection strategy: We have assessed certification ((e.g. certification of the platform in accordance with the requirements of Directive 93/42 / EEC + 2007/47 / EC and related) and legal aspects.
T3 Based on the results of tasks 1 and 2, the initial business has been updated to include a detailed marketing/dissemination and commercialization plan, a market research and a financial plan that will result in the maximum permissible resources to bring the product into the market considering all costs involved in the project and the project profitability.
