To define the product requirements and to assess the feasibility the workload is:
• Market research for quantification of product-related preferences of target segments (Conjoint Analysis)
• Derivation of markets shares on revealed preferences, derivation of price demand functions
• Estimation of economic potential
• Transforming customer preferences to product requriements (House of Quality Approach)
• Developing of marketing strategy and marketing mix program e.g. market entry strategies, sales and distribution channels, content of communication campaigns
• Business plan with forecast for first 5 years
Evaluated desired product properties:
• Interfaces with external/third-party systems e.g. time recording
• Universal combined versatility (door, printer, elevator, PC)
• Flexible, decentralized administration and permission assignment
• Network solutions for dynamically administration and access
• Ability for expansion (modular structure)
• Easy installation/maintenance by wireless connection or battery solution
• Miniaturization of components for easy physical integration
• Integration of additional media as RFID