AVELEDA Fruit Wine

Información del proyecto

AVELEDA Fruit Wine

Identificador del acuerdo de subvención: 729360

DOI

10.3030/729360

Proyecto cerrado

Fecha de la firma de la CE 8 Junio 2016

Fecha de inicio 1 Julio 2016

Fecha de finalización 31 Diciembre 2016

Financiado con arreglo a

• SOCIETAL CHALLENGES - Food security, sustainable agriculture and forestry, marine, maritime and inland water research, and the bioeconomy

Coste total

€ 71 429,00

Aportación de la UE

€ 50 000,00

Coordinado por

AVELEDA SA
Portugal

Periodic Reporting for period 1 - AVELEDA Fruit Wine (AVELEDA Fruit Wine)

Período documentado: 2016-07-01 hasta 2016-12-31

Resumen del contexto y de los objetivos generales del proyecto

Aveleda’s main goal with “Aveleda Fruit Wine” project was to test the viability of introducing in the market a new kind of beverage, combining wine with fruit through an innovative production process.

Fruit Flavoured Wine is a category that is growing in several wine mature European markets (France, England and Germany), but all beverages available are produced with the addition of artificial aromas and flavours. Our proposal with this project was to produce a more natural “Fruit Flavoured Wine”, with all natural fruit.

Trabajo realizado desde el comienzo del proyecto hasta el final del período abarcado por el informe y los principales resultados hasta la fecha

During the reporting period several activities were developed:
- Selection of the best fruits to combine with wine. We started with more than 15 fruits, that we blended with wine (in different %). These combinations resulted in more than 50 samples of beverage;
- We entered the last step of the experimentation process (which involved several people from our company’s different departments) with 4 beverages (one for white, two for rose and one for red); In the end the decision was to develop the following beverage combinations:
o White wine with Passion fruit;
o Rosé wine with Strawberry;
o Red wine with Raspberry;
- Naming and Brand development with a design agency;
- Concept presentation to international clients and our Portuguese commercial partners (Primedrinks);
- Market research with end consumers, to test the concept of a more natural flavoured beverage, to analyse if the product gets a good appreciation from the consumers and to evaluate their reaction to different solutions for the brand’s name and image;

After 4 months from the first bottling we noticed that there was some instability in the beverage profile, because the taste differed from one bottle to another, and in some cases it was quite different from what we had established as the correct profile for the beverage.

We now need to re-evaluate all the process to understand how we can correct these differences between bottles.

Avances que van más allá del estado de la técnica e impacto potencial esperado (incluida la repercusión socioeconómica y las implicaciones sociales más amplias del proyecto hasta la fecha)

What we expect as the final result for this project is to launch the product during 2018. We tested it with our clients and end consumers and the overall reaction was good. We need to do some work with the beverage itself, but the brand development is already quite advanced. We know that with this new production process we will have a more expensive product but there are clear signs that consumers are willing to pay more for a more natural product, because it is seen as a premium beverage.

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