Incomaker - intelligent marketing management automation for SME

Información del proyecto

INCMAK

Identificador del acuerdo de subvención: 729472

DOI

10.3030/729472

Proyecto cerrado

Fecha de la firma de la CE 8 Junio 2016

Fecha de inicio 1 Julio 2016

Fecha de finalización 31 Diciembre 2016

Financiado con arreglo a

• INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)

Coste total

€ 71 429,00

Aportación de la UE

€ 50 000,00

Coordinado por

INCOMAKER S.R.O.
Czechia

Objetivo

NetCampaigner was established as a Czech SME company by the group of experts with about 50 years of combined experience in marketing, small-business, and statistical data analysis. It develops Incomaker, an innovative marketing automation tool for SMEs that uses our artificial intelligence technology to suggest, plan and perform marketing management activities.
Just 34% of SMEs use CRM, 14% use acquisition marketing, and 56% don’t measure their marketing performance. The quality of marketing processes and abilities among SMEs is typically far behind large corporations. The problem is that state-of-the-art marketing software is based on principles reflecting the needs of corporations. They usually have skilled marketing experts to plan marketing actions and the idea behind their information systems is to alleviate the workload and automate tasks. SMEs, on the other hand, are often lacking the advanced marketing expertise and hence conventional marketing information systems solve different problems and often can hardly help SMEs as they expect.
Our Incomaker, a unique intelligent marketing system solves the problem the following way. The marketing must be information driven. Incomaker collects data from various sources, both internal and external and performs advanced analysis of it using marketing best practices and former knowledge gained by autolearning. The results are suggestions for marketing decision making and actions that could be directly confirmed and executed.
As Facebook changed the way how people e.g. quickly publish their photos on the internet, Incomaker has the ambition to establish a new category of marketing software and to modify the way how SMEs perform their marketing. Incomaker can replace most of the work of marketing manager In SME. This way it could save considerable costs and bring nearly the same maturity of marketing management as if a marketing professional would perform it. It will help SMEs grow and create new job positions.

Ámbito científico (EuroSciVoc)

• ciencias naturales › informática y ciencias de la información › inteligencia artificial
• ciencias naturales › informática y ciencias de la información › ciencia de datos › macrodatos
• ciencias sociales › sociología › relaciones laborales › automatización
• ciencias sociales › economía y empresa › gestión y empresas
• ciencias sociales › psicología › ergonómica

Programa(s)

• H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) PROGRAMA PRINCIPAL
  
• H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument
  

Tema(s)

• SMEInst-01-2016-2017 - Open Disruptive Innovation Scheme
  

Régimen de financiación

SME-1 - SME instrument phase 1

Convocatoria de propuestas

H2020-SMEInst-2016-2017

Coordinador

INCOMAKER S.R.O.

• Aportación neta de la UEn: € 50 000,00
• Dirección: HASKOVA 1582 ; 252 63 ROZTOKY ; Chequia
• Pyme Sí:
  Región
  Česko › Střední Čechy › Středočeský kraj
• Región: Česko › Střední Čechy › Středočeský kraj
• Tipo de actividad: Private for-profit entities (excluding Higher or Secondary Education Establishments)
• Coste total: € 71 429,00