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Innovation in personalised Nutrition through Cluster cooperation in the Silver economy

Project description

Innovative nutrition for an ageing population

There is no such thing as a one-size-fits-all diet. As the global population ages, the need for personalised nutrition solutions becomes more pressing. But how can we ensure that these solutions are not only effective but also accessible to everyone, especially those in the silver society? The EU-funded INCluSilver project’s answer is to bring together actors from different sectors to generate and validate innovative ideas in the field of personalised nutrition for the silver population. With a focus on stimulating the market for personalised nutrition products and services, this project has the potential to create a massive impact on existing or emerging markets, as well as on healthcare systems.


On one hand, personalised nutrition - PN offers a new approach for helping citizens to adjust their dietary behaviour by advising food choices and eating patterns that fit their individual needs and are in line with personal preferences. On the other hand, the Silver Economy is driven both by the emergence of new consumer markets and by the need to improve the sustainability of public expenditure linked to ageing. Thus, stimulating the market of PN products and services addressing the needs of the silver society can create a massive pull-effect on existing or emerging markets, as well as a huge impact on Health Care systems.

INCluSilver project aims at supporting the collaboration between actors belonging to different sectors in order to create the right conditions for generating and validating innovative ideas in the field of PN for the silver population that have a great potential to reach the market. The collaboration will favour the leveraging of the Personalised Nutrition Value Chain which have healthy nutrition of the European silver society as common ground in the framework of this project. Furthermore, a Personalised Nutrition for the Silver Economy - PNSE Strategy will be pursued within this project and aligned with the smart specialisation strategies.

To achieve this, the INCluSilver consortium has assembled 7 clusters and 2 universities from 9 countries and 4 different sectors: agro-food, ICT, health and creative industries . The project thus has direct access to a network of more than 900 SMEs related to PN topics and challenges, identified in this proposal. INCluSilver workplan is organised in six interrelated workpackages that will assure the active participation of all partners.

All outcomes will be disseminated broadly by direct engagement with a wide audience(end-users, healthcare professionals, researchers, food producers, technology providers, policy makers) via different networks, events, web, newsletters, social media and newspapers.

Call for proposal


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Sub call



Net EU contribution
€ 842 723,10
211 19 MALMO

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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Södra Sverige Sydsverige Skåne län
Activity type
Total cost
€ 842 723,20

Participants (8)