ShowerPod

Objetivo

This project contains of one work package with 10 tasks. The specific objectives for the SME-instrument phase 1 feasibility study are to:
• Deeper knowledge of the technical, economic and practical viability of the innovation as a ground for a decision of continuing the innovation process in a phase 2 project or redirect the innovation process (all tasks)
• Map where demonstrations actions can be made with varying conditions and geographical location which links to market potential and technological challenges (task 1)
• Investigate potential knowledge partners for phase 2 (task 2)
• Get deeper market intelligence and define the European dimension for the commercialisation of the innovation (task 3)
• Investigate the willingness to pay and perceived benefits by users (task 4)
• Develop a communication strategy to be used during phase 2 and 3 (task 5)
• Elaborate an exploitation plan including a strategy for pricing, financing and organisational changes needed especially sales and distribution organisation (task 6)
• Elaborate an IPR strategy and have full knowledge of the development path i.e. freedom to operate (task 7)
• Prepare the innovation for demonstration (to be made in phase 2) including CE-marking of the innovation to enable demonstration in medical clinics (task 8)
• Elaborate Business Innovation Plan 1 that takes into account the results of task 1-8 and will present predicted business- and market opportunities (Task 9)
• Coordination of the feasibility study (Task 10)