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Real time video creation according to your emotions

Objetivo

Digital advertising is a fast growing market. However, today advertising producers struggle to maximize the consumers’ engagement. Although personalised ads represent the market trend, it is recognised customers often perceive these ads as less engaging than expected. In this context, CYNNY, a SME expert in deep-learning technologies and advanced cloud applications, proposes what it might be considered as a revolution in the advertising sector. The MORPHCAST project aims at enabling ads producers to maximise the level of ads personalization thanks to the application of facial recognition techniques integrated with state-of-the-art artificial intelligence capabilities. CYNNY will aim at deploying a disruptive software application that allows the creation of light and low-band consuming tailor made videos (10 times lighter than actual in-stream .mp4 videos) that change instantaneously according the gender, age and emotions on the face of the viewer, via his/her own mobile device camera, and with minimal impact on batteries. The system integrates cutting-edge facial recognition technologies (95% accuracy for the gender, ± 7 years for the age, 97% for emotions) and it can completely run on client-side mode. In addition, the MORPHCAST performance can also benefit from the lean and very efficient CYNNY proprietary microservers architecture (CYOne). With the support of the SME-Instrument fund, we aim at optimizing (TRL6-7), validating in real conditions (ca. 1M users globally) and fully deploying (TRL 8-9) the application by 2019. We foresee a positive return of investment since the first year of commercialization, and expect to reach a huge competitive advantage on the market of reference. Within the MORPHCAST–Phase 1, CYNNY aims at assessing the full feasibility of the innovation, under the technical, economic and operational point of view, preparing a consistent business plan that will include a detailed commercialization strategy for a successful market introduction.

Convocatoria de propuestas

H2020-SMEInst-2016-2017

Consulte otros proyectos de esta convocatoria

Convocatoria de subcontratación

H2020-SMEINST-1-2016-2017

Régimen de financiación

SME-1 - SME instrument phase 1

Coordinador

CYNNY SPA
Aportación neta de la UEn
€ 50 000,00
Dirección
VIA DELLE MANTELLATE 8
50129 FIRENZE
Italia

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Pyme

Organización definida por ella misma como pequeña y mediana empresa (pyme) en el momento de la firma del acuerdo de subvención.

Región
Centro (IT) Toscana Firenze
Tipo de actividad
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Enlaces
Coste total
€ 71 429,00