KERIONICS received three days sessions of EASME coaching during SME instrument phase 1. During these sessions with the coach Teresa van Oorschot, the following topics were analysed:
- Business Plan: Harmonization of CEO, partners and R&D Department’s visions and needs in order to: develop the best product to start commercialization, be on time in market, follow up the plans & timings and assuring funding.
- Business Units: For each: how to focus them towards commercialization, plan (strategy, timings and founding), launch to market and price strategy (Market investigation, costs and margins, value proposition, …).
The result from this analysis and the work of the CEO, partners and his team has been very positive to ensure the project successful by means the business plan, commercial strategy, price strategy and product development plan. With the help of Coaching sessions, KERIONICS had taken decisions in how will go to the market with two different products based in the same modular technology. KERIONICS will continue the coaching sessions to improve the process of production, commercialization method, relationship between the employers, RRHH plan and human develop, communication plan…
In addition KERIONICS has carried out during SME Instrument Phase I different actions to expand and strength the stakeholders net:
- A presentation in the Green-CC Exploitation Workshop RWTH AACHEN to a scientific forum in the field of Oxygen Transport Membranes, from the most important European Institutes.
- Participation in the SOUTH SUMMIT in Madrid.
- Participation in SME Instrument Innovators’ Summit in Brussels.
- A presentation in the Spanish National Congress CLIMAVAL of Energetic Solutions and Circular Economy in the Industrial Sector.
- Participation in the FAIR DESTACA 2016 in Vila-Real, Castellón-Spain.
- Interview in the radio Spanish program (“Cristina Lopez Schlichting – Fin de semana” in COPE station), on the occasion of the celebration of the Energy Efficiency Day.
