The main objective of our Phase 1 project was to assess our assumptions regarding our strategic plan for commercialisation, and to define by preparing a comprehensive Feasibility Study and Business Plan, how we can best exploit this service in different geographical markets, which might imply different legal environments and market strategies. Additionally, we have defined the necessary tasks for the next phase of the project. Main results of our Phase 1 project can briefly be summarised as follows:
Market Assessment and Go-to-market Strategy: We have assessed demand for RealtyBundles surveying potential investors and business partners in various territories in Europe, including UK, Germany, France, and outside Europe in Israel and USA. This confirmed willingness to pay among targeted clients (investors) and willingness to participate among targeted business partners. We have also assessed revenue opportunities by estimating the size and dynamics of the total available market (€245 billion) and specific target crowdfunding markets (€1.1 billion with 150% growth/year) suggesting a great potential and growth. Based on this market assessment, RealtyBundles go-to-market strategy has been defined, both regarding targeted investor markets and targeted property markets.
Business Development, Team and Partnerships: The success of the RealtyBundles model is highly dependent on devising, establishing, and operating a network of external partnerships; the “business ecosystem” of RealtyBundles. We have consolidated and finalised the partner roles necessary for the development and operation of the RealtyBundles service, concluded partnerships on primary markets We also identified potential partners on consecutive markets.
Regulatory and Compliance Strategy: As the financial services segment RealtyBundles operates in is strictly regulated, we have assessed all the regulatory and compliance requirements of market entry. A detailed Regulatory and Compliance Strategy laying down laying down all the necessary steps for conducting commercial activities in all targeted countries (freedom to operate).
Technological Development: We have made a good progress with our platform key technological developments, we have worked on integrations of plugins, and developments related to bundles, accounts, and map. We have also defined, with the involvement of our key partners (i.e. future users of RealtyBundles) the key requirements regarding the RealtyBundles future features. Based on this we have slightly refined our product specification, we have enhanced our functional architecture of the platform and the detailed work plan for the phase 2 period development.
Sales and Commercial Plan: We have updated our business plan based on the results of the above feasibility assessment activities.
