Periodic Reporting for period 2 - GlobILS (Global Platform for Indoor Location Services)
Reporting period: 2017-07-01 to 2018-09-30
Indoor positioning systems (IPS) locate people or objects inside a building using radio waves, magnetic fields, acoustic signals, or other sensory information collected by a smartphone device or tablet. These systems are used to detect and track a position. Just like GPS, but for indoors. Unlike the global positioning system (GPS) used for outdoor location services that was conceived in the 1960s and became dominant by the early-2000s, it is expected that indoor positioning and location-based services will become ubiquitous over a much shorter period of time. There are many different types of systems available on the market today including Wi-Fi, Radio and Beacons, but all require hardware or the combination of multiple systems working together to locate a position indoors. Positioning accuracy varies greatly but can be increased at the expense of infrastructure equipment and installations.
Since its incorporation in Finland in 2012, IndoorAtlas created the world’s first ubiquitous indoor positioning cloud platform that leverages geomagnetic technology, The software-only IPS requires no large scale purchase, installation or maintenance of hardware to pinpoint a person’s location and company’s “blue dot” delivers 1-2 meters accuracy. What’s more, IndoorAtlas' technology can utilise other technologies, such as Wi-Fi, for even further optimisation.
The key ambition of this project is to scale-up and expand IndoorAtlas' concept into new geographical and sectoral markets by reaching to potential customers in new industrial verticals, educating and developing the market in the process, as well as enhancing global support and customer success. This 18 month project enables IndoorAtlas to reach new customer segments (Industrial verticals, asset tracking), expand geographical market presence in US and Europe, as well as build new capabilities (Global Online support) to the existing platform to better serve current PaaS customers. Besides, it shall also encourage significant scaling up and growth, namely by strengthening IPR portfolio, especially in US and Asia.
Since its incorporation in Finland in 2012, IndoorAtlas created the world’s first ubiquitous indoor positioning cloud platform that leverages geomagnetic technology, The software-only IPS requires no large scale purchase, installation or maintenance of hardware to pinpoint a person’s location and company’s “blue dot” delivers 1-2 meters accuracy. What’s more, IndoorAtlas' technology can utilise other technologies, such as Wi-Fi, for even further optimisation.
The key ambition of this project is to scale-up and expand IndoorAtlas' concept into new geographical and sectoral markets by reaching to potential customers in new industrial verticals, educating and developing the market in the process, as well as enhancing global support and customer success. This 18 month project enables IndoorAtlas to reach new customer segments (Industrial verticals, asset tracking), expand geographical market presence in US and Europe, as well as build new capabilities (Global Online support) to the existing platform to better serve current PaaS customers. Besides, it shall also encourage significant scaling up and growth, namely by strengthening IPR portfolio, especially in US and Asia.
Location-based marketing is one of the identified key use cases that drives big customers’ revenue projections in future. As planned, company has developed and deployed a geofence capability version on its platform and SDK (Android, iOS) to enable a new revenue source for the company. Tooling, instrumentation, and platform content was developed and improved to help self-serve customers to make successful deployments in a cost efficient manner, and to enable our technical support team and sales to coordinate support and sales efforts to improve customer success rate, and to convert customers into paying ones. Automated reporting and messaging based on customer's’ activity analysis was provided to improve customer engagement and success rate. Dashboards and monitors for monitoring monthly active user (MAU) figures was Implemented together with session analytics for monitoring individual positioning sessions on IndoorAtlas platform. This enables working in close collaboration with our customers to make their product deployments easier and to find possible issues in the platform, and to improve the quality in general.
Company continued to develop the unique indoor positioning PaaS solution in close cooperation of its customers. Technological progress was made in many R&D fronts which were continuously deployed to customers. Customers made progress to deploy IndoorAtlas technology as part of their solutions to demanding and complex environments such as Tokyo area metro stations in Japan. This developments prove uniqueness and feasibility of IndoorAtlas’ technology in demanding, real world use cases. The company is making good progress to achieve the targets MAUs, and expects to achieve its objectives during the project.