SMEs served with the coach services are enthusiastic both by the KAM support (Needs & Gaps Analysis and follow-up) and the coach service outcomes. SMEs are very responsive and quickly agree to benefit from the service; and for closed cases, their feedback is very positive: “Coach assigned by the Network was an expert on the targeted maket. There have been several constructive sessions with him providing many information, also useful to prepare the phase 2 proposal” (SME’s owner quote).
The coaching service had already had a positive impact on SMEs as it enabled the SME owner to challenge the company business model as well as the development strategy, and accelerated the go-to market.
The accompanied SMEs indicated that the EIMC services enabled them to:
• become aware of the need to devote more time to this very strategic work
• better formalize their strengths and weaknesses
• structure a real innovation strategy based on a methodology and tools adapted to their needs.
Expected impacts for beneficiaries of the services are:
- increase their ability to innovate and to deliver innovations to the market
- increase market share
- increase turnover
- create or preserve job