Periodic Reporting for period 1 - ASSIGN (Get on top of your multimedia content)
Reporting period: 2017-09-01 to 2018-08-31
In order to fully explore and take advantage of the new possibilities that the new forms of content presentation and delivery bring, it is necessary to create innovative tools for more efficiently working with videos and images. Extended content metadata, better search and easier management of audiovisual assets become thus key aspects of these tools.
Moreover, the amount of content and associated data that is produced and needs to be managed by organisations has grown exponentially. This variety of content and most importantly its data represents a huge opportunity (e.g. for better understanding the audience and customers) and organisations need now not only a new generation of tools that are capable of delivering analytical insights within useful time-horizons thanks to automatic indexing, semantic modelling, reasoning, aggregating and handling large amounts of data in real-time, but also visualisation interfaces that allow key decision makers to better understand the information they hold. It is often the case that valuable insights that are within the grasp are simply obfuscated by data noise.
With the ASSIGN project we aimed to fulfill the market needs for better, meaningful, flexible multimedia content management and publishing, thus helping our clients stay on top of their content and create additional value from it.
The Innovation Associate has worked on all three main aspects of the technical architecture: backend, processing and frontend. In total, four dedicated backend components have been developed together with basic services that power common operations. In terms of processing, the media processing components have been integrated into a new application workflow. Furthermore, the Innovation Associate developed a concept fusion layer to parse and combine processing results to improve the detection accuracy of segmentation and classification of multimedia content. Finally a bespoke frontend as an interactive and responsive web applications has been built as part of an integrated demonstrator.
An important focus of the work has been to assess the innovation and identify the most promising way in which the outcomes can be used by IN2. To this end, a new product, Havealook (https://havealook.me) a B2C web application for multimedia file sharing, has been conceptualised and an integrated demonstrator has been designed and implemented.
Overall, the Innovation Associate was able to extend the company’s management and publishing platform with more automated tools for analysis, indexing and understanding of multimedia content and compile the developed innovations and functionality in a flexible way, creating a realistic business use case: Havealook. An initial analysis of Havealook shows a good market potential and IN2 is looking forward to the follow-up activities towards launching this new product to the market.