The innovation strategy of IN2 is built around offering its clients the very best tools for aggregating, searching, exploring, organising, interfacing and experiencing multimedia content. The impact of convergence on content has been identified as a key enabling opportunity for our business, alongside the rise of the cross-platform applications.
In order to fully explore and take advantage of the new possibilities that the new forms of content presentation and delivery bring, it is necessary to create innovative tools for more efficiently working with videos and images. Extended content metadata, better search and easier management of audiovisual assets become thus key aspects of these tools.
Moreover, the amount of content and associated data that is produced and needs to be managed by organisations has grown exponentially. This variety of content and most importantly its data represents a huge opportunity (e.g. for better understanding the audience and customers) and organisations need now not only a new generation of tools that are capable of delivering analytical insights within useful time-horizons thanks to automatic indexing, semantic modelling, reasoning, aggregating and handling large amounts of data in real-time, but also visualisation interfaces that allow key decision makers to better understand the information they hold. It is often the case that valuable insights that are within the grasp are simply obfuscated by data noise.
With the ASSIGN project we aimed to fulfill the market needs for better, meaningful, flexible multimedia content management and publishing, thus helping our clients stay on top of their content and create additional value from it.
