The MAP project addressed the gods as multifaceted and interrelated divine powers, and goes therefore beyond static definitions and drawing up genealogies that oversimplify, even distort our understanding of complex religious systems. By putting the emphasis on the naming process, and by taking seriously into account the message delivered by the different components of divine names, MAP showed that each deity is the product of fluid human strategies for communicating effectively with the gods. The concepts of "onomastic attribute" and “onomastic sequence” put the emphasis on the experimental knowledge on the gods involved in the individual and collective agency, between tradition and innovation, standardization and distinction. Inscribed into intertwined territories in a wide Mediterranean space, the gods are named and associated according to different parameters, which the MAP database registers and enables to explore extensively. MAP also addressed the semantic scope of names, often polysemic, and their ability to explain, recount, connect. Onomastic "narrative" also imply, in some cases, iconographic "translations" of names through images that express, in their own language, all the potentialities of a qualification that refers to the gods' body, appearance, genealogy, attributes, functions, etc. Finally an important achievement of MAP is the creation of an onomastic "formula" based on different connectors in order to modelize the internal relations within each onomastic sequence, like coordination, juxtaposition, qualification, equivalence. Every onomastic sequence is thus translated, in the database, into a formula, which can be analyzed by anautomated script in order to detect shared features, specificities, singularities... With this innovative tool, MAP adopted a Big Data approach appplied to ancient sources.