Task 1. Market Analysis. We have studied the Ship Monitoring Market. We have found that this market has large potential, growing at a compound annual rate of 23.9%. It is mainly regulation driven. We have estimated a market value for Seahub of €1,708 million. Evaluating the technical needs of the customers through interviews with stakeholders and own research, we find that Sehub offers a much needed solution in the market.
Task 2. Customer Proposition. We have presented two case studies based on pilots carried out with different end-users. The results of these pilot trials shows that the systems the end-users were using previously do not provide the quality of data necessary for good optimization of vessel operation. Furthermore, through focus groups, we have segmented the market and estimated the general characteristics of the end-users we will be addressing (both medium sized and large shipping companies). With the results in mind, we have presented the value proposition of Seahub: a comprehensive reporting solution valid for vessels of GT>500 tons of any age, chartered or owned. It provides economic savings in fuel consumption as large as $780,000/year.
Task 3. Systems/Product Development Roadmap. We have evaluated the status of development and the activities to be carried out in phase 2. We will upgrade the system to cover more variables, allow for real-time analysis of data and monitoring of entire fleets. Testing procedures with end-users are also planned. We have defined our IPR strategy and the pricing policy and sales forecast, which predict an accumulated potential revenue of €209 million after 3 years of commercialization.
Task 4. Partner search. We have studied the role of potential collaborators in Seahub. We will involve end-users and certification societies in various activities. However, Marorka will be carrying out most of the activities and thus will apply as a single participant.
Task 5. Implementation Plan for Phase 2. We have elaborated a work plan spanning 24 months for developing Seahub. The main technical risks have been identified and mitigation actions put in place. We have also identified potential sources of investment, from public institutions to private investors.
Task 6. Project Management. This task has been carried out throughout the project. It concludes with the submission of this deliverable. A GAP Analysis has been elaborated and an action plan designed to take Marorka to a leading position in the Ship Monitoring Market.