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Profiting from ECO-innovation: the RolE of BUSiness model

Objective

ECO_REBUS aims to get a closer understanding of the process through which firms adopt and operate public voluntary eco-innovation policies, a kind of policy that has become increasingly central in policy makers’ agenda. To achieve this objective, the project assigns a specific role to the concept of business model, defined as the configuration of customer sensing, customer engagement, value delivery and monetization components, that captures causal links between value creation and value capture at the business level. Specifically, the project will integrate the literature on eco-innovation and the one on business model to address how and why business model can make eco-innovation a central part of the firm’s value creation and appropriation. To do this, ECO_REBUS will investigate -by a cognitive and processual perspective- the phases through which public voluntary eco-innovation policies are adopted and operated by firms.
To do this, first, the researcher will carry out both a literature review at the intersection of eco-innovation policy and business models, and also a review of business model change.
Secondly, interviews with top managers team members will be carried out with a cognitive approach to explore how they evaluate the potential impacts of future eco-innovation adoption by the lens of business model.
Third, a comparative case study on firms and multiple business units will enable to explore the processual aspects aiming to understand how and why changing the business model might help firms successfully face the challenge of eco-innovation policy adoption, and get positive economic gains.
Some original and innovative aspects characterize ECO_REBUS. Among others, its processual and cognitive contribution showing how and why some firms profit being green; its multiple level of analysis, and its inter-disciplinary contribution by integrating knowledge from the field of environmental management and the field of business model research.

Fields of science (EuroSciVoc)

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Programme(s)

Multi-annual funding programmes that define the EU’s priorities for research and innovation.

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

MSCA-IF-EF-ST - Standard EF

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-MSCA-IF-2016

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Coordinator

UNIVERSITY COLLEGE LONDON
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 195 454,80
Address
GOWER STREET
WC1E 6BT LONDON
United Kingdom

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Region
London Inner London — West Camden and City of London
Activity type
Higher or Secondary Education Establishments
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 195 454,80
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