Customer Engagement:
Product Specification: In consultation with breweries and beer-line cleaning companies, we developed customers’ specifications for the final Inish Mini-Bar device. The most important needs identified were:
• Rapid detection of bacteria and yeast in beer directly from the tap.
• Simple, robust and easy-to-use.
• Portable.
• Low-cost device; ~€1,000 - €2,000 per instrument and low-cost test ~€1.
Product Benchmarking (Fig. 4, 5): Results illustrated that the Inish Mini-Bar compares extremely well when benchmarked against the gold standard agar plate method. We conducted validation and benchmarking studies where we demonstrated that the Inish Mini-Bar can detect in the relevant concentration range (10,000 - 100,000 cells/mL) for yeast and bacteria with errors of ~10% and 6.36% and CVs of ~10% and ~20%, respectively. This places the Inish Mini-Bar within the customer specifications requested for both accuracy and repeatability.
Inish Mini-Bar Product Development: Miniaturisation, Integration and Automation
Cellix successfully miniaturised our 1st generation Inish Analyzer resulting in the smaller Inish Mini-Bar. We improved and miniaturized 3 main components of the Inish Analyzer: Microfluidic Subsystem, Microfluidic Chip and Electronics. A lot of work focused on the device firmware and software architecture. Main functionalities developed included the API library enabling communication of back-end firmware and client GUI software; and several implementations of the GUI interface. The resulting beta prototype PCB, integrated into the Inish Mini-Bar, led to the successful validation and benchmarking tests for detection of yeast and bacteria in beer.
Inish Mini-Bar Dissemination and Exploitation
Throughout this project, the Inish Mini-Bar was developed in collaboration with one of the top breweries worldwide. We also engaged with other potential customers (breweries, beer-line cleaners), stakeholders and potential licensing partners (i.e. brewery equipment providers). We continuously disseminated and exploited the Inish Mini-Bar on our website (
https://www.wearecellix.com/inishminibar(opens in new window)) and with the production of promotional material and activities such as:
• YouTube Explainer animation (
https://youtu.be/8a4jNevImTs(opens in new window))
• Blog articles relevant to the brewery industry (
https://www.wearecellix.com/blog(opens in new window))
• Quarterly email campaigns to our subscribers.
• Technical supporting documentation: white papers, trouble-shooting guides, technical notes (
https://www.wearecellix.com/technicalliterature(opens in new window))
• Infographics (used on our Twitter feed and company LinkedIn profile)
• Branded print material (e.g. flyers, beer mats, trade show stands)
• Google Adword campaigns, combined with improved SEO with keywords specific to the Inish Mini-Bar
Finally, in addition to one-to-one meetings, web-conferencing calls with potential customers, partners and stakeholders; we also attended trade shows/exhibitions, conferences and a workshop where we had speaker presentations on the Inish Mini-Bar and displayed the Inish Mini-Bar at our booth:
• European Brewing Congress, Slovenia; May 2017.
• National Institute of Standards and Technology (NIST), USA; June 2017.
• Cyto 2017, USA; June 2017. Inish Mini-Bar on display at our booth.
• Drinktec 2017, Germany; September 2017.
• MBAA 2017, USA; October 2017: Inish Mini-Bar on display at our booth.
• MicroTAS 2017, USA; October 2017: Inish Mini-Bar was on display at our booth and presentation at the Industrial Stage Exhibition: “INISH MINI-BAR: How microfluidics is impacting Quality Control in the Brewery Industry”.
• BevExpo 2018, Coventry, UK; January 2018.
• Cyto 2018, Czech Republic, April 2018. Inish Mini-Bar on display at our booth.
• Brewing Summit 2018, USA; August 2018. Inish Mini-Bar on display at our booth (Fig. 6).
• BioEurope, Denmark, November 2019
• MicroTAS 2018 (Fig. 7), Taiwan; November 2018: Inish Mini-Bar on display at our booth and presentation at the Industrial Stage Exhibition (Fig. 8).