Objective
In 2012, the beer industry generated €53Bn in revenue for Europe and is responsible for over 2M jobs throughout the supply chain. Almost all new entrants to Europe’s market are microbreweries producing speciality beers, and globally craft brewing is growing at 79% a year.
Yet, whilst brewing is diversifying, the production of malt from barley remains an industrial, centralised process. As a result, craft brewers cannot access the local, speciality malts they need; and arable farmers get the lowest value for their crops and have to transport their grains vast distances to industrial maltings.
To overcome economic difficulty, Europe’s farmers need innovative solutions to help them diversify, collaborate and grow.
Custom Laboratory Products has identified a significant market potential for a craft malt system that is cost effective for on-farm use. CAPTIVATE harnesses our 30 years’ experience to recreate – at small scale - the reliable, quality production of industrial maltings with high control suitable for non-specialists to operate effectively.
Its scale is ideal for on-farm use empowering farmers to add significant value to their crop, counter the effects of increasing concentration at the processing and retailing stages of the chain, and meet demand for locally produced, high quality malt. CAPTIVATE gives arable farmers an opportunity to access the growing, global craft malt market directly. It will enable them to grow across traditional boundaries, empowering them to sell high value malt, rather than low value barley, directly to end users in the brewing, distilling and food sectors. Our project thus positions farmers as an integral part of a growing, global industry.
This innovation project will refine, scale up and commercialise a larger (2.5 tonne), modular and more cost effective version of our existing CAPTIVATE system to meet market demand. In so doing, we will create 162 jobs, and secure €48.4 million annual revenue and €18.8 million annual profit in 2021.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.3.6. - SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies
MAIN PROGRAMME
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H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-2 - SME instrument phase 2
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-SMEInst-2016-2017
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
MK1 1SW BLETCHLEY MILTON KEYNES
United Kingdom
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.