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MediaRoad – European Media Ecosystem for Innovation

Objective

The European audiovisual and radio sector has long led the world in its collaborative development of technology, standards and content. Due to media convergence and global competition, media organizations now face challenges from disruptive technology and business models. New policy agendas require their proactive and coordinated attention.
Despite these challenges, EU media players have many advantages: they produce much of the quality content shared on social media, invest heavily in R&D, and are well placed to launch dynamic collaborative innovations.
To further this substantial legacy, a consortium of public and commercial broadcasters, creative producers and research bodies now proposes to launch MediaRoad, a highly innovative coordination project with three interconnected Hubs:
- The Sandbox Hub will enable media organizations to create a series of interlinked incubators, or Sandboxes, where SMEs can test and scale innovative concepts in operational environments. Each Sandbox will offer workspace, infrastructure and internal support for short periods. The Hub will create a toolkit, support Sandbox launches, and attract startups.
- The Policy Hub will develop a policy vision for the whole radio and AV sector on topics such as the EU research agenda, data, 5G, security, immersive media, investment, training and regulatory issues. It will hold workshops, share updates, draft vision documents and link to other research projects.
- The Network Hub will create a series of events to bring together broadcasters, researchers, content creators, technologists and entrepreneurs to inspire collaborations and share knowledge. Topics will include social media, post-convergence radio, multi-platform content, new audience measurements and robot journalism.
MediaRoad will turn EU diversity into opportunities, help organizations become more competitive and ultimately benefit audiences with better content, better delivered.

Call for proposal

H2020-ICT-2016-2017

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Sub call

H2020-ICT-2016-2

Coordinator

EBU-UER
Net EU contribution
€ 266 875,00
Address
Avenue Des Arts 56
1000 Bruxelles
Belgium

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Region
Région de Bruxelles-Capitale/Brussels Hoofdstedelijk Gewest Région de Bruxelles-Capitale/ Brussels Hoofdstedelijk Gewest Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad
Activity type
Other
Other funding
€ 0,00

Participants (8)

DE VLAAMSE RADIO EN TELEVISIEOMROEPORGANISATIE NV
Belgium
Net EU contribution
€ 133 125,00
Address
Auguste Reyerslaan 52
1043 Brussel

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Region
Région de Bruxelles-Capitale/Brussels Hoofdstedelijk Gewest Région de Bruxelles-Capitale/ Brussels Hoofdstedelijk Gewest Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad
Activity type
Other
Other funding
€ 0,00
INSTITUT FUR RUNDFUNKTECHNIK GMBH
Germany
Net EU contribution
€ 198 625,00
Address
Rundfunkplatz 1, C/o Bayerischer Rundfunk
80335 Munchen

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Bayern Oberbayern München, Kreisfreie Stadt
Activity type
Other
Other funding
€ 0,00
BRITISH BROADCASTING CORPORATION
United Kingdom
Net EU contribution
€ 56 625,00
Address
Portland Place Broadcasting House
W1A 1AA London

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Region
London Inner London — West Westminster
Activity type
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)
Other funding
€ 0,00
ASSOCIATION EUROPEENNE DES RADIOS
Belgium
Net EU contribution
€ 51 250,00
Address
Rue Des Deux Eglises 26
1000 Bruxelles

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Region
Région de Bruxelles-Capitale/Brussels Hoofdstedelijk Gewest Région de Bruxelles-Capitale/ Brussels Hoofdstedelijk Gewest Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 0,00
COORDINATION EUROPEENE PRODUCTEUR INDEPENDENTS
France
Net EU contribution
€ 33 000,00
Address
5 Rue Cernuschi
75009 Paris

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Region
Ile-de-France Ile-de-France Paris
Activity type
Other
Other funding
€ 0,00
ECOLE POLYTECHNIQUE FEDERALE DE LAUSANNE
Switzerland
Net EU contribution
€ 62 187,50
Address
Batiment Ce 3316 Station 1
1015 Lausanne

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Region
Schweiz/Suisse/Svizzera Région lémanique Vaud
Activity type
Higher or Secondary Education Establishments
Other funding
€ 0,00
INTERUNIVERSITAIR MICRO-ELECTRONICA CENTRUM
Belgium
Net EU contribution
€ 151 875,00
Address
Kapeldreef 75
3001 Leuven

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Region
Vlaams Gewest Prov. Vlaams-Brabant Arr. Leuven
Activity type
Research Organisations
Other funding
€ 0,00
RAI-RADIOTELEVISIONE ITALIANA SPA
Italy
Net EU contribution
€ 40 625,00
Address
Viale Mazzini 14
00195 Roma

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Region
Centro (IT) Lazio Roma
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 0,00