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MediaRoad – European Media Ecosystem for Innovation


The European audiovisual and radio sector has long led the world in its collaborative development of technology, standards and content. Due to media convergence and global competition, media organizations now face challenges from disruptive technology and business models. New policy agendas require their proactive and coordinated attention.
Despite these challenges, EU media players have many advantages: they produce much of the quality content shared on social media, invest heavily in R&D, and are well placed to launch dynamic collaborative innovations.
To further this substantial legacy, a consortium of public and commercial broadcasters, creative producers and research bodies now proposes to launch MediaRoad, a highly innovative coordination project with three interconnected Hubs:
- The Sandbox Hub will enable media organizations to create a series of interlinked incubators, or Sandboxes, where SMEs can test and scale innovative concepts in operational environments. Each Sandbox will offer workspace, infrastructure and internal support for short periods. The Hub will create a toolkit, support Sandbox launches, and attract startups.
- The Policy Hub will develop a policy vision for the whole radio and AV sector on topics such as the EU research agenda, data, 5G, security, immersive media, investment, training and regulatory issues. It will hold workshops, share updates, draft vision documents and link to other research projects.
- The Network Hub will create a series of events to bring together broadcasters, researchers, content creators, technologists and entrepreneurs to inspire collaborations and share knowledge. Topics will include social media, post-convergence radio, multi-platform content, new audience measurements and robot journalism.
MediaRoad will turn EU diversity into opportunities, help organizations become more competitive and ultimately benefit audiences with better content, better delivered.

Call for proposal


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Sub call



Net EU contribution
€ 266 875,00
1000 Bruxelles / Brussel

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Région de Bruxelles-Capitale/Brussels Hoofdstedelijk Gewest Région de Bruxelles-Capitale/ Brussels Hoofdstedelijk Gewest Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad
Activity type
Total cost
€ 266 875,00

Participants (8)