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MediaRoad – European Media Ecosystem for Innovation

Objetivo

The European audiovisual and radio sector has long led the world in its collaborative development of technology, standards and content. Due to media convergence and global competition, media organizations now face challenges from disruptive technology and business models. New policy agendas require their proactive and coordinated attention.
Despite these challenges, EU media players have many advantages: they produce much of the quality content shared on social media, invest heavily in R&D, and are well placed to launch dynamic collaborative innovations.
To further this substantial legacy, a consortium of public and commercial broadcasters, creative producers and research bodies now proposes to launch MediaRoad, a highly innovative coordination project with three interconnected Hubs:
- The Sandbox Hub will enable media organizations to create a series of interlinked incubators, or Sandboxes, where SMEs can test and scale innovative concepts in operational environments. Each Sandbox will offer workspace, infrastructure and internal support for short periods. The Hub will create a toolkit, support Sandbox launches, and attract startups.
- The Policy Hub will develop a policy vision for the whole radio and AV sector on topics such as the EU research agenda, data, 5G, security, immersive media, investment, training and regulatory issues. It will hold workshops, share updates, draft vision documents and link to other research projects.
- The Network Hub will create a series of events to bring together broadcasters, researchers, content creators, technologists and entrepreneurs to inspire collaborations and share knowledge. Topics will include social media, post-convergence radio, multi-platform content, new audience measurements and robot journalism.
MediaRoad will turn EU diversity into opportunities, help organizations become more competitive and ultimately benefit audiences with better content, better delivered.

Ámbito científico

  • /ciencias sociales/medios y comunicación/periodismo

Convocatoria de propuestas

H2020-ICT-2016-2
Consulte otros proyectos de esta convocatoria

Régimen de financiación

CSA - Coordination and support action

Coordinador

EBU-UER
Dirección
Avenue Des Arts 56
1000 Bruxelles
Bélgica
Tipo de actividad
Other
Aportación de la UE
€ 266 875

Participantes (8)

DE VLAAMSE RADIO EN TELEVISIEOMROEPORGANISATIE NV
Bélgica
Aportación de la UE
€ 133 125
Dirección
Auguste Reyerslaan 52
1043 Brussel
Tipo de actividad
Other
INSTITUT FUR RUNDFUNKTECHNIK GMBH
Alemania
Aportación de la UE
€ 198 625
Dirección
Floriansmuhlstrasse 60
80939 Munchen
Tipo de actividad
Research Organisations
BRITISH BROADCASTING CORPORATION
United Kingdom
Aportación de la UE
€ 56 625
Dirección
Portland Place Broadcasting House
W1A 1AA London
Tipo de actividad
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)
ASSOCIATION EUROPEENNE DES RADIOS
Bélgica
Aportación de la UE
€ 51 250
Dirección
Rue Des Deux Eglises 26
1000 Bruxelles
Tipo de actividad
Private for-profit entities (excluding Higher or Secondary Education Establishments)
COORDINATION EUROPEENE PRODUCTEUR INDEPENDENTS
Francia
Aportación de la UE
€ 33 000
Dirección
5 Rue Cernuschi
75009 Paris
Tipo de actividad
Other
ECOLE POLYTECHNIQUE FEDERALE DE LAUSANNE
Suiza
Aportación de la UE
€ 62 187,50
Dirección
Batiment Ce 3316 Station 1
1015 Lausanne
Tipo de actividad
Higher or Secondary Education Establishments
INTERUNIVERSITAIR MICRO-ELECTRONICA CENTRUM
Bélgica
Aportación de la UE
€ 151 875
Dirección
Kapeldreef 75
3001 Leuven
Tipo de actividad
Research Organisations
RAI-RADIOTELEVISIONE ITALIANA SPA
Italia
Aportación de la UE
€ 40 625
Dirección
Viale Mazzini 14
00195 Roma
Tipo de actividad
Private for-profit entities (excluding Higher or Secondary Education Establishments)