1) Market Analysis
The objective is to carry out the global analysis of the market volume and its particularities as the research of the main competitors and alliances necessary, possible business models and main consumers.
Conclusion
The main objective of WONOWO is to take advantage of the growth in the environment of the Collaborative Economy, the services most demanded are those related to Collaborative Tourism. With its metasearch and cutting-edge technology, it aims to reach its millennial audience through a series of commercial agreements and alliances with other members of the sector, taking advantage of the fact that there is not a similar solution to WONOWO since none of the current competitors gather more than one vertical.
2) WONOWO Business Description
In this point a high-level review of the different elements of the WONOWO business is carried out, such as its mission statement, the promoters, the people involved in starting the business and the advisors as well as an analysis of the products or services and target market.
Conclusion
With a revolutionary business model, WONOWO aims to prevent fragmentation of the Single Market and boost the sharing economy offering a one-stop-shop and unique identity for collaborative market, with the aggregation of multiple services in one easy to use service allowing to save time and money to the users
3) Customer experience validation
In order to validate the customer experience, it's fundamental to carry out an analysis of the WONOWO's target and its main collaborators, as well as the different tools that allow evaluating its characteristics and satisfaction level.
Conclusion
The continuous control actions have allowed WONOWO to have a greater knowledge of its target public in particular and market in general, being able to adapt quickly to the possible changes of the environment and the needs of its users. The collaborative economy is constantly evolving for this reason these actions are fundamental to the development of its business model.
4) Technological Development and Innovation Strategy
It is essential to define the innovation strategy for the satisfaction of the future demands of the market and the adaptation to the international market and its regulations.
Conclusion
The WONOWO's model is based on the use of cutting-edge technology that is highly developed and hardly imitable. For this WONOWO has a team of professional experts who will guarantee a constant technological development during each one of the stages of the project. In addition in order to guaranteeing a commercial feasibility WONOWO has faced all the regulatory issues and IPR management as well as the patenting of its brand and logo.
5) SWOT Analysis and Risk Assessment
In order to have a complete knowledge of the WONOWO environment, the strengths and weaknesses of the business and product or service, the opportunities that exist in the marketplace and the threats to the viability of the project as well as the different internal and external factors will be analyzed to determine its potential in the market.
Conclusion
After conducting an exhaustive analysis of WONOWO's major weaknesses and strengths as an analysis of the industry's major threats and opportunities, the enormous potential for success and expansion of its business model can be determined. There are a several number of risks related to regulation, resources or competitors, but the proposed measures will allow them to be reduced and mitigated satisfactorily.
6) Marketing/Sales Strategy
It is essential to define the marketing strategy to achieve the objective international market and the elaboration of a preliminary plan of commercial expansion that indicates the steps to commercialize our solution taking into account the risks, market analysis and technological analysis, allowing to have a global vision of the possibilities of growth and business development.
Conclusion
WONOWO's commercial strategy based on an affiliation model as well as the different online and offline marketing actions and the several collaboration agreements with the different partners in the sector will allow the company to increase its market share and achieve the objectives until reaching the global market. The investments in this area are fundamental, so that thanks to own revenues and the financial aids such as the SME Instrument Funding the achievement of these objectives will be more feasible.
7) Definition of Staff and Operational Needs
The development of the WONOWO project makes necessary to define the structure of the company in terms of management, employment creation, expected growth and how it will be managed according to the business realities.
Conclusion
WONOWO currently has a team that allows it to cover all aspects related to the development of its business model. Its international growth and expansion will allow it to generate a greater volume of employment both at the national and international levels and thus be able to continue its global development as the first metasearch.
8) Financial Projections & Funding Requirements
The feasibility report and business plan allow to analyze the financial projections calculated in order to highlight the different milestones in the business development over the next five years and include the funding requirements.
Conclusion
In order to achieve the goals of a business as aggressive as WONOWO's, during the different steps raised it will be required the SME Instrument Funding plus private investment from banks and investors. These plus the income from the commercial actions will be dedicated to support commercialization and operative costs to scale up to the rest of the targeted countries, getting the Break Even in 2019 and reaching the levels proposed in our objective metrics.
