Designed for the media industry, the main goal of Bloomen has been to extend the use of the blockchain technology to different types of online user transactions, and to provide an innovative way for content creation, sharing, personalized consumption, monetization and copyrighting. Bloomen has explored and researched how blockchain technology can be used to manage and track a variety of content, such as music, pictures or WebTV offerings. Ranging from single artists to employed media creators and senior decision-makers, a key group of stakeholders for Bloomen is content creators. No matter whether large or small, these creators currently face many challenges in how digital content of any kind can be efficiently used, attributed and monetized. In this context, Bloomen has provided blockchain-based solutions and inform about their potential use and impact.
An important aspect of the project pilots was to validate Bloomen use cases from a business point of view. The consortium has, through use case pilots implementation, validated if the proposed solutions have addressed and solved particular problems of the media industry more efficiently than other solutions. Bloomen results allow the media industry stakeholders to define and deploy new business models for their service offering [1] and new features which increase the level of transparency, copyright management [2], Know Your Customer procedures, and monetization [3] (e.g. through mobile wallets using crypto tokens).
References:
[1] Papadodimas, G.; Palaiokrasas, G.; Litke, A.; & Varvarigou, T. Implementation of smart contracts for blockchain based IoT applications. In 2018 9th International Conference on the Network of the Future (NOF) (pp. 60-67). IEEE, November 2018
[2] Kapsoulis, N.; Psychas, A.; Palaiokrassas, G.; Marinakis, A.; Litke, A.; Varvarigou, T.; Bouchlis, C.; Raouzaiou, A.; Calvo, G.; Escudero Subirana, J. Consortium Blockchain Smart Contracts for Musical Rights Governance in a Collective Management Organizations (CMOs) Use Case. Future Internet 2020.
[3] Palaiokrassas, G.; Litke, A.; Fragkos, G.; Papaefthymiou, V.; & Varvarigou, T. Deploying blockchains for a new paradigm of media experience. In International Conference on the Economics of Grids, Clouds, Systems, and Services (pp. 234-242). Springer, Cham, September 2018
