In order to prove viability of the SmartSense concept, APPLIED PRECISION implemented a set of activities in the field of (1) technical feasibility – definition of the final product for different stages of market introduction, evaluation of technical resources, availability of all inputs (quality, transportation, substitutability and prices), exploration of potential for market replication, proposals for final design, branding and visuals of the product, technical risk assessment, (2) commercial feasibility - evaluation of the market trends, market situation & trend analysis, influence of cooperation with top customers in order to fine-tune the concept on the customers’ needs (quality and quantity potential), selection of reference customers for validation and early adoption of the product, evaluation of the other market exploration, pricing and promotion strategy, distribution/selling opportunities, type and geographical territories of IP protection and preparation of the IP strategy, commercial/market risk assessment and (3) financial feasibility, incl. business and investment planning. The feasibility study was implemented from February to July 2017.